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Brad Shorr is Director of Content Strategy at Straight North, a Chicago-based Internet marketing company that specializes in SEO. With decades of marketing, sales, and management experience, Shorr has written for leading online publications including Forbes and Entrepreneur, and for the American Marketing Association.

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How To Improve E-commerce Home Page Conversions

July 30th, 2021 • Updated on February 24th, 2026

The pandemic lockdowns turned just about everybody into an e-commerce shopper. While that situation created short- and long-term opportunities for online businesses, the rising popularity of e-commerce presents e-tailers with a serious problem: how to make their websites convert when visitors are more sophisticated, have higher expectations for user experience (UX) and are more adept […]

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