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Tracking Conversions and ROI in Digital Marketing Via Blockchain Attribution Models
October 1st, 2024
Digital marketing tactics change as quickly as the seasons, which means strategies must be adjusted accordingly. Tracking conversions and return on investment statistics are huge factors when evaluating the effectiveness of marketing campaigns. Traditional attribution models rely on centralized tracking systems that are known for inaccuracies. Transparency is a fundamental asset when building a solid […]
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