4 Tips for New B2B Businesses
When you’re starting a new B2B business, there are many competing issues that need addressing. The decisions you make at this point will have a big impact on your business in the future, so it’s important to get things right from the beginning. One area where you can start off on the right foot is your B2B website. Your website is like your modern-day calling card, and it will be one of the main ways that your customers interact with your company.
In order to get the most from your website, make sure you’re taking care of some essential points.
User experience has huge consequences for all areas of your website. From your rankings to your conversion rate and everything in between, poor user experience is going to have a negative impact. For some reason, when companies sell B2B, there’s a tendency to think user experience isn’t as important as when you’re trying to sell B2C. What does a business care if there are a few glitches on your website? The thing is, at the other end of the computer is a human being who is working on behalf of that company. Humans hate poor user experience, it drives them nuts, and it drives them away from your website. Whether you’re selling B2B or B2C, you need to make sure your UX is tip-top, so speak with the experts at weaveability.com and make sure your UX reflects your goals.
Turn Clicks into Leads
We all want to get clicks to our website, but they’re of no use unless you can turn them into leads and, eventually, conversions. You can do all the hard work to get your website ranking, offer a good user experience, engaging content, and still fail to turn clicks into leads, so you need to make lead generation a priority. Use strong Calls to Action (CTAs) to get people to take the actions you want them to and streamline your forms. Make sure you’ve got systems in place to manage your leads effectively and turn those leads into conversions.
Your website is more than just a digital storefront; it’s the foundation for establishing and nurturing relationships with potential customers. Content is key to demonstrating your expertise and the value of your services. However, another powerful strategy is to provide practical, tangible resources that help your audience even before a sale occurs. For instance, if you’re in a field like engineering or construction, offering free online tools such as a truss calculator could be immensely beneficial. Not only does it serve as a practical aid for your visitors, but it also showcases your commitment to adding value, building trust in your brand even before a transaction takes place. You can have a beautiful looking website, but if there’s no content there to back up your claims, then why should people trust what you say? Google wants to see great content in order to rank you, and people need to see informative, engaging content in order to take the next step with you.
Optimize for Mobile
Don’t make the mistake of thinking that all your clicks come from a desktop. Google prioritizes sites that offer a good mobile experience, so if you want organic traffic, then your site is going to have to perform well on mobile devices, too. B2B websites will have their differences to B2C websites, but when it comes to things like optimizing for mobile, the search engines don’t distinguish. You can’t afford to offer a poor mobile experience in 2020; it’s as simple as that.
James Daniels is a freelance writer, business enthusiast, a bit of a tech buff, and an overall geek. He is also an avid reader, who can while away hours reading and knowing about the latest gadgets and tech, whilst offering views and opinions on these topics.