5 Simple Methods to Grow Your Instagram Following
With over 500 million users, Instagram can be a very effective marketing channel for your business and a great opportunity to build a loyal following that grows with your brand. However, like other social platforms, there are certain ways to use your Instagram account in order to get more followers.
In this article, we’re offering 5 simple tips that will help you boost engagement and grow your Instagram following quickly and efficiently.
Optimize Your Account
When it comes to building an Instagram following, the first thing to do is optimize your account. Without a proper username, image captions, profile image, and bio, people won’t know that it is your brand’s account.
You should also pay attention to the link in your bio because it is the best spot to drive traffic to your website. If you are not sure where to link, product or marketing pages that relate to specific campaigns, hashtags, and keywords on your IG account are the best choice.
Finally, be sure to keep your username search-friendly, which usually means using your actual business name. Avoid adding special characters or numbers and ensure that your username is aligned with your other social media handles.
Avoid Fake Followers
When we say get Instagram followers, we mean growing them organically with legitimate fans, not fake followers. While purchasing Instagram followers might seem tempting, the backlash will definitely outweigh the benefits of organic growth.
Fake Instagram followers tend to have no ROI. Why? Because bots won’t be making any purchases.
Real people follow brands on Instagram because they like your company or what you are posting. They are the actual spenders who will bring profit to your business. Real people have the ability to like, comment, share and engage with your posts.
In addition, they like it when there is someone genuine on the other side responding. So, instead of tricking people into following you by displaying thousands of fake followers, focus on building trust and long-lasting relationships.
Organize Contests and Giveaways
Did you know that Instagram accounts that hold contests grow their followers 70% faster than accounts that don’t? Attracting followers can take quite a lot of time and effort and running contests and giveaways can help you to speed up the process.
However, it is important to create a detailed plan as it will help you understand your target audience, the goals of your marketing campaign, and ensure that you are moving in the right direction. In addition, be sure to offer attractive rewards.
A virtual prepaid card, for example, is ideal for giveaways and contests since it is a convenient way to offer rewards that meet the recipients right where they are — on their smartphones.
Schedule Content in Advance
Even though Instagram has changed its algorithm to show users more content they like, publishing your content at the right times can give you more visibility and increase the engagement your posts receive.
By scheduling your posts in advance, you can reach your target audience and keep a consistent content flow while at the same time allowing your team to see schedules and campaigns more efficiently.
Promote Your Instagram Account
People won’t be able to find your Instagram account if they have no idea it exists, so be sure to showcase it on your site and other social platforms. You could also add social media buttons to your blog and site to encourage social shares across all your channels.
However, be sure you are not just asking for a follow and instead try to promote original content so that users have a real reason to follow you. Luckily, Instagram offers a number of video and content features like Reels, Stories, and IGTV, so you have an amazing opportunity to use creative content to build your following.
Getting more followers requires you to have a solid strategy in place, and the tactics covered in this post should serve as a good starting point. If you want to grow your Instagram following, the most important thing to do is give your target audience quality, relevant content on a regular basis.
Don’t forget, it’s not just about numbers. If you focus on engagement instead of just chasing followers, Instagram can lead to a steady stream of revenue for your business.
Dave is a serial entrepreneur who co-founded Shortlist in 2018, a marketing un-agency that serves as an outsourced dedicated marketing team. He has also co-founded Less.churn, a churn reduction app, prior to selling it in 2018. In 2012, he quit his job to travel the world, and has visited over 65 countries.