5 Tips for Building Your Education Website
We have reached the time of supreme internet reign. The digital age we live in is an age where almost anything can be done online. You can shop online, watch your favorite TV show online, play games online, and even learn new skills online. The impact the internet has on our lives is growing and no one can say when this trend will end.
And when it comes to learning online, there are numerous education websites. Just take a look at Udemy and how successful it is. Millions of people have attended courses on Udemy and they have made great use of the platform. So, why should your education website be any different?
Let’s go through some tips that you can use when building your own education website.
Use a WordPress course plugin
WordPress is the world’s most popular website creator. Millions of entrepreneurs have turned to it to create websites for their businesses.
It is easy to use, has many useful features, and offers dozens of plugins that can add great new functionalities to a website. So, why don’t you consider using a WordPress course plugin for your education website?
When looking for a plugin of this sort, you should check if it has these features:
- The plugin shouldn’t just be an LMS plugin, but it should also handle payments, memberships, and integrate well with your CRM system.
- It shouldn’t require combining a bunch of other tools or custom code to get what you want.
- It should ensure that every student has their own login on your website.
- It should allow you to set up different modules and lessons.
- The plugin should allow you to publish educational content in different shapes and forms.
Such a plugin for online courses could really help you start things on a positive note and reach the first growth stages quickly.
The importance of SEO
Your educational website design should aim to attract and engage a wide spectrum of users. However, internet users must be able to find your website first and this is achieved through search engine optimization (SEO) methods.
Certain background elements of a website’s design enable search engines to better assess the principal keywords included inside the text. In this day and age, a well-executed SEO strategy is critical for every successful website.
Fortunately, there are numerous methods for effectively incorporating SEO content into your website:
- Optimizing for Google Passage Ranking
- Learning the EAT principle
- Good keyword research
- Creating good content
- User experience
Last but not least, you should also consider investing in SEO hosting services. This is a sort of web hosting that improves a website’s SEO with the goal of enhancing the site’s searchability.
Attractive but subtle design
Your education business may already have a strong brand. If that’s the case, use this extensively in your website design to impress the user with your business’ principles.
Create a color scheme based on your logo that will be used across all of the website’s landing pages. Also, incorporate short, basic messages from the institution’s mission statement across the pages as well.
Be consistent with the coloring theme instead of mixing in too many colors and design elements. Your website should be attractive, but it should also be subtle when it comes to design.
These suggestions will help you improve the overall experience for the user, as they will gain a more comprehensive picture of what distinguishes your education website from all the other websites in the industry.
Ensure that your website is responsive
On a daily basis, the average user visits a number of websites. This means that you need to make every possible effort to make your education website design stand out from the crowd.
For instance, you can make your website responsive so that it responds to the user’s input. Visitors are more likely to respond to menu options if the menu expands to show many subcategories when the mouse cursor hovers over a list item.
A responsive website is an excellent way to retain readers and internet users on your website for longer than your competition. And the longer you keep them on the website, the more attractive your website is in the eyes of Google’s search engine algorithms.
The navigation needs to be user-friendly
There’s a lot of elements that go into the design of an education website’s architecture. The term architecture is used because all the material on your website is arranged into a digital structure that allows users to traverse back and forth between pages.
This is where a website’s design begins, and it has an impact on the rest of it. Users will be confused and frustrated by a design architecture that is unpredictable and unordered.
For instance, if a visitor can only reach the contact details from a certain page that is not a home page, you will have fewer people reaching out to you. That’s why you should make sure that your website’s architecture allows for smooth navigation throughout the whole website.
Building up and designing an education website can be difficult, so keep in mind that you will have to put in a lot of work. However, once you start growing your website, you will see that the rewards far outweigh the burdens.
Dave is a serial entrepreneur who co-founded Shortlist in 2018, a marketing un-agency that serves as an outsourced dedicated marketing team. He has also co-founded Less.churn, a churn reduction app, prior to selling it in 2018. In 2012, he quit his job to travel the world, and has visited over 65 countries.