Reasons To Invest In Your Company Website
It’s 2020, and if your business isn’t online, then you could be missing out on custom from a range of different people. Not all websites have to be all singing and dancing. However, they should communicate your business effectively and ensure your message gets across consistently. It might come as a surprise that many companies don’t have a good website, and in some cases, they don’t have one at all. Even if your company only deals with local people, it’s still a great idea to have a platform that they can get all the information they need in order to contact you.
Many people take a look at your business website before they decide to contact you, so what does your website say about your company? Take a look at why it could be a great idea to upgrade:
Your company doesn’t have a website
If your business doesn’t have a website, then investing in one is essential. There are several options for creating a website, including using a self-hosted platform such as WordPress or getting a web designer to create one specifically for your business. Websites don’t have to cost a lot to be effective. However, if you are looking for expertise in this area and don’t have the immediate budget available, considering small business loans for this type of expenditure could help put the necessary investment into your company.
The design is outdated
In the past, websites were created to cram as much information on the page as possible. Nowadays, it’s all about the user experience and clear and concise messaging. If your website still has traces of old design and doesn’t perform well, it could be time for an upgrade. In modern website design, it doesn’t need to look busy and colorful to attract attention. Customers want information they can find within a few clicks.
Is it mobile-friendly?
Many people view websites on their mobile phones, and if your company site does not work well on these devices, then you will have potentially lost custom straight away. Creating a mobile-friendly website is essential to ensure everyone can see a consistent brand message across all devices. If you have menus and tabs, they should work correctly every time. Most website upgrades will also include mobile-friendly design, so be sure to ask your web team to cover all bases for the new interface.
It doesn’t sell an experience
For most companies, just selling products or services doesn’t quite cut it anymore. People want to buy into an experience or lifestyle, and most companies are able to provide this. Much like big brands that become household names, you also need to meet this requirement to maintain loyal custom. If your website is just a list of products, it’s not inspiring. You need to create a design that speaks to people on a deeper level in order to convert them. Investing in your entire brand voice and marketing efforts will ensure you get the right message and sales technique suited to your customers.