Top 7 Link Building Ideas 2021
In today’s digital world, brands must have their own websites. Even more crucial is ensuring that your blog can reach your target audience. When you boost the visibility of your site to potential readers and customers, you increase the chances of converting them into loyal subscribers or buyers.
There’s intense competition in the World Wide Web today. With all the established blogs out there, you might feel that it’s useless to invest time and effort in placing your site on the first page of the search engine results pages (SERPs) for relevant keywords.
Nonetheless, you should work on your link building strategy because that’s how your blog would grow. Links continue to be a primary ranking factor used by search engines. They’re also valuable in the inclusion of your website in search indexes. So, if you don’t have a solid link building campaign, your information might not reach and help your intended audience no matter how beneficial the data would have been to them.
For 2021, you have to up your digital marketing game and try these link building ideas:
- Produce Compelling Content
Links and content go hand-in-hand because the former direct web users to the latter. Your link building campaign won’t be successful if you don’t have an engaging blog post waiting on the other side of your hyperlink.
To create effective content, you have to look for evergreen topics. These are topics in your industry that are always relevant. For instance, if you have a digital marketing blog, articles about link building are evergreen since site administrators are constantly exploring ways to improve their position in the SERPs.
Next, you have to come up with a catchy title. It encourages your target audience to keep reading your article since they’re compelled to dig deeper into the interesting headline.
Of course, you have to be careful about being too “clickbait-y,” which means that you aren’t delivering on the promise of the title. Instead, you’re just manipulating your readers into clicking the article. This can cause further damage to your search engine optimization (SEO) efforts due to an increase in bounce rates.
After developing the title, you need to research and write articles that are worth reading. Never submit duplicate articles. Your articles should be unique and original. Freshness is another ranking factor that Google and Bing use to evaluate the quality of a webpage.
- Ask For Backlinks Directly
Link building requires a lot of outreach. You must be knowledgeable about other relevant blogs in your industry, especially those that have high authority. Then, you can contact them, typically through email, to pitch your backlink proposal. It’s best to be straightforward about your intentions rather than beat around the bush. This way, you save your and your prospect’s time. Learn how to get backlinks here.
More than asking for backlinks directly, however, you have to focus on building relationships within your niche. This means actually reading content from other bloggers and joining group discussions. When you establish and foster a relationship with other bloggers in your industry, you show that you want the community to flourish rather than just your blog.
- Perform Competitor Backlink Analysis
Another practical approach for link building, if you’re running out of ideas, is to analyze your competitors’ backlink profiles. You do this by exploring their common backlink sources as well as the content that received the inbound links. Then, you can reach out to those prospects and ask for a backlink to your webpages. Again, you do have to make sure that your content is high-quality to increase the chances of approval.
- Look For High-Quality Resource Pages
Directories or resource pages are viable options for link building; however, you must be thorough about ensuring their quality. The primary use of these platforms is to connect web users to websites that may be helpful for them. However, these tools can be easily abused, which is why you should be careful when considering these pages.
Make sure to dig deeper when looking for resource pages. You should only pitch backlinks from high-quality ones. On the other hand, if you find that you have a backlink from a not-so-great source, you can disavow it to avoid negative SEO repercussions for your website.
- Scour The Web For Broken Links
Broken links are those that direct users to pages that are missing or no longer exist. There are tools that can help you find this type of link. Then, all you have to do is to reach out to the blogs with the missing links and ask them if they want to replace their broken links with similar content from your domain.
While the task may seem time-consuming, the rewards are worth it. It’s highly likely that site administrators will approve your pitch since they’ll be grateful that you found the broken links, which would’ve had an adverse impact on the quality of webpages that they provide their readers. You should learn how to fix broken links on your site as well.
- Inform Blogs That You Link Out To
You may have enjoyed the products and services of a brand so much that you decide to write about them. You could even add a link to their website so that your readers would know where they can purchase the same merchandise.
Did you know that you can get a backlink opportunity from this type of testimonial? You just have to inform the brand that you appreciated their product or service. Most of the time, they’ll feature your feedback on their blog, and you can ask to feature a link to your homepage or landing page.
- Check For Unlinked Mentions
In the same way, you should be proactive and set up alerts for any mention of your blog or brand online. This way, you can ask the site administrator to attach a link to the anchor text in case they weren’t able to add a backlink for your company.
Link building is useful for growing the reader base of your blog. It allows you to reach your target audience and increase conversions. For 2021, high-quality content will continue to be a crucial factor in SEO. You must create compelling and engaging blog posts to entice potential sources to link back to your domain. Follow the other tips as well to boost your link building campaign’s success.
Brandon Cox is a successful blogger who regularly publishes articles about web development, and Search Engine Optimization on his blog. Brandon also uses his blog to connect with his readers who have questions about these topics.
Aside from making sure that his blog is updated with informative content, Brandon also submits guest posts to other websites.