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Understanding the Role of VR in B2B Industries

In my opinion, virtual reality is one of the most exciting new technological innovations in recent years, and one of the things that I’ve noticed about this cutting-edge tech is that companies are getting creative in the ways they use it to market their products and services and raise their profiles.

In other words, VR is no longer just about gaming or aimlessly walking around in the metaverse.

In 2025, it can also be used to benefit several other industries, such as healthcare, education, manufacturing, tourism, logistics, real estate, interior design, retail, food service, automotive, and skilled trades, to name just a few.

On this page, I will be discussing the important role of virtual reality technologies in B2B (business-to-business) industries.

What are B2B industries, and is the iGaming industry an example of one?

The quickest and easiest way for me to explain B2B (business-to-business) industries is, for example, when a company sells its products or services directly to another business instead of to the actual consumer/individual customer.

In other words, in the burgeoning iGaming industry – an umbrella term used to describe real money betting websites and other associated businesses, an example I can give of B2B companies working in this sector are software providers, such as Evolution, Playtech, Pragmatic Play, NetEnt, Blueprint or Red Tiger, which supply their software to iGaming operators, instead of supplying their games to the players.

Several in-depth reviews of these top-tier, multi-award-winning software providers are now available on AskGamblers, where you can also learn more about the iGaming industry in general, including bonuses and promotions, payment methods, and more.

Before we move on, it’s important that you remember to gamble responsibly should you decide to join any of the fully licensed and regulated brands currently featured on this famous iGaming review site.

Other examples that I can give of B2B industries and associated businesses are the following:

• Car/automotive manufacturing – where companies sell parts to car manufacturers
• Wholesale distribution – where companies buy products in bulk quantities and then sell them to retailers
• Healthcare – where companies sell their medical supplies to hospitals
• Software as a Service (SaaS) – where companies like Ozcart sell their cloud-based software solutions to online businesses

One of the key things to remember about business-to-business industries is that transactions between the two typically involve larger quantities than individual consumer quantities.

Alternatively, B2B industries involve extended sales processes (known as complex sales cycles), sometimes with multiple people making decisions within the company. I’ve also found that many business-to-business industries these days offer customisable services that can be tailored for individual businesses to best suit their needs.

How does virtual reality technology play a role in B2B industries?

A growing number of B2B industries have started to realise the benefits of using virtual reality technology, especially in their sales demos and marketing strategies/campaigns. When using VR, businesses can create a far more immersive and engaging experience for their clients.

It enables those businesses to market their products and services in a unique way and enhances customer engagement. Potential clients can interact with their products/services much better than when using traditional methods, which leads to a much better understanding for the customer and helps them make much quicker and far more strategic decisions.

This innovative new sales and marketing approach often creates a more positive and impactful experience for B2B clients. Using VR or AR (augmented reality) in this way also reduces costs, especially where travel is concerned. This can lead to becoming a greener company, reducing its carbon footprint, boosting conversions and increasing revenue.

How else do B2B companies use VR technology, and what other benefits are there?

B2B companies can use VR technology to showcase their products or services in greater detail in a visually stunning, 3D computer-generated environment. This allows clients to explore things before those products, for example, are physically manufactured, to give them a much better insight about what’s to come.

The very nature of this means that companies using this technology can tweak the designs of their products and make necessary improvements before the manufacturing process starts. VR tech also allows B2B companies to provide virtual tours of their facilities without physically having to travel and visit those buildings.

I’ve also discovered that many B2B industries also use VR as a way of training employees. They can teach their staff complex procedures in a controlled environment, eliminating risk and making the entire process safer for everyone involved. Examples of where this is applicable are the healthcare industry, professional sports, construction, and engineering, to name a few.

In the automotive industry, for example, people can use VR to explore the interior features of cars and other vehicles, and they can examine vehicle designs more intricately. It can also simulate driving experiences.

In healthcare, doctors and surgeons can train staff using simulations, and in manufacturing, people can use VR to visualise assembly, design iterations, and the inner workings of other complex machinery.

Harry Green