Category: Marketing & Social

Seven tips to get the most out of Tik Tok in your marketing strategy

Tik Tok is, without doubt, the revelation application of 2018. The evolution of Musical.ly has become a sensation for young people around the world and has become a more downloaded app than Facebook, YouTube, and Instagram. Tik Tok has more than 130 million active users in the West, especially among young people, a figure that […]

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The Top 10 Things You Need to Know About Social Media and SEO

Social media doesn’t improve your SEO on its own. What it does do, however, is drive actions that can affect your ranking. When someone clicks on a link from social media, the link itself doesn’t count as a backlink. In other words, it has no direct impact on your SEO. What does affect your SEO, […]

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7 Tips for Making the Most Out of Your Mobile Advertising

Marketing in general is a hefty task for any business. Taking into account developments in technology and the rise of various advertising methods, such as mobile, makes it a whole lot trickier. Especially for start-ups and entrepreneurs, mobile advertising is daunting and very easy to get wrong. The following tips are designed to help you […]

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How To Effectively Measure The Impact Of Your Social Media Marketing Campaign

Do you find yourself overwhelmed by the plethora of data produced by platform-native social media analytics? Can you fathom which part of your video campaign prompted the most engagements? Social media platforms are built for analytics. Which is great; if you can crunch numbers. But for mere mortals, analysing results can feel a little overwhelming. […]

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How to Be a Better Social Marketer

As a social marketer, it’s your job to change or maintain a single person’s behavior in a bid to benefit society as a whole. This means that you know just how big of an impact the smallest of details can make. You also know that saying something seemingly inconsequential to one person behind closed doors […]

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Tips On Creating A Marketing CRM Strategy For Your Business

A marketing customer relationship management (CRM) strategy based on a robust application or software is beneficial for any business or sales pipeline. For starters, it allows an organization to automate marketing tasks and streamline the lead nurturing and acquisitions process. In this brief, we take a look at a few tips on creating a foundational […]

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How Crucial Is A Social Media Report?

When it comes to digital marketing, CEOs and their respective marketers should pull out all stops to make sure that their efforts aren’t going to waste. That is especially the case when it comes to social media marketing as there are a lot of data to digests and conclusions to come to. Of course, it […]

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Who Needs Digital Marketing Services

Do you need digital marketing services? I8 guess the question sounds vague! Maybe it should read –who does not need digital marketing services? In this digital era, it has become increasingly necessary for businesses to invest significantly in digital marketing. One recent study indicated that the number of individuals with access to the internet has […]

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7 Secrets To Finding Influencers For Your Small Business

Small businesses often need to widen their reach on social media. They often get overlooked because ome bigger brands have better social media strategies. However, you can overcome this by using influencer marketing. Influencer marketing is a powerful tool that can be in your hands if you find the right influencer for your brand. They […]

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5 Best Email Validator Tools You Need To Know

Are you planning a top-notch email marketing campaign for your business? Then you need a high-quality email validator. Without keeping your email list clean, it’s impossible to build an efficient email marketing strategy at a reasonable cost. It’s hard to underestimate the importance of email marketing. Something as seemingly simple as the wrong email address […]

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