Category: Marketing & Social

How to Improve ROI with Marketing Analytics

Every business wants to increase its marketing ROI by employing different marketing strategies such as SEO, native advertising or influencer marketing. ROI is a measure of how successful a company has been with the various marketing strategies it uses over time. For businesses to achieve positive results in any marketing campaign, they must first create […]

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3 Ways to Improve Your Ecommerce Business

Competition to sell online is fiercely competitive. The global stage may offer you more prospects, but getting your product seen and ensuring you are the business customers choose to buy from can seem challenging. Thankfully there are several things you can do to ensure your customers have a good user experience and give you the […]

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What are the Qualities of a Good Web Hosting Company?

There are many web hosting companies to choose from. This makes it difficult for most people to make a decision. Consequently, they end up delaying the start of their online business, or the web presence for their existing bricks-and-mortar business. In order to move forward with a website, it’s important to understand the differences between […]

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2 Ways to Promote Your Amazon Listings Through Social Media

Amazon is hailed as one of the holy grails of e-commerce platforms, and it shows no signs of slowing down. Because of its popularity, it also means there is an uncomfortable amount of competition. As there are so many options for customers to wade through, it is easy for businesses to get lost. This is […]

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5 Ways to Improve Your Social Marketing

Successfully promoting and advertising your business brand through social media isn’t just about gaining followers or interacting with accounts. As a business, it isn’t enough simply to have a profile on social media and maintain a presence; you need to be doing more to ensure that your social marketing is the best it can be […]

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6 Reasons Why Digital PR is Important

Digital PR has been around for a while. However, most companies still seem to be left out in leveraging its various benefits. Contrary to traditional approaches, digital PR is measurable. But do people know why it is important to focus on Digital PR? Well, this article reveals the reasons why Digital PR is essential for […]

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3 B2B Marketing Challenges And How To Overcome Them

Like any other marketing method, businesses-to-business (B2B) marketing has its challenges, which are possibly caused by choosing an ineffective marketing strategy, lack of awareness about B2B customers’ needs and preferences, and inadequate monitoring and reporting. So, how does a company overcome the challenges of B2B marketing? Check the different B2B marketing challenges and learn how […]

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How to Market Your Business Merger Online

Business mergers are very complex entities, and many customers are wary of them. After all, the very makeup of their favourite brand is about to change. Most of the time the change feels like a shock before they either get accustomed to it or leave. Very rarely is a merger something so wholly good for […]

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How to Succeed in Video Marketing?

Content marketing was a buzzword in marketing for many years. At present, it’s cost-effective and a customer-friendly way to generate or convert leads.  Hence, marketers are now leveraging the power of video content marketing to reach new prospects and generate more revenue. Video content marketing is the same as content marketing but deals with the […]

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Top 11 WordPress Email Marketing Plugins for 2020

Known for its ease of use and with no HTML editing required, it’s easy to see why thousands of business owners use WordPress to power their company website. WordPress gives you full control of your website, but to grow your audience and keep communication lines open, email marketing is an effective tool that you need […]

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