Category: Marketing & Social

Key Factors to Consider For Your Content Strategy

Content marketing continues to grow on digital platforms as these connect consumers and businesses at a click of a button. Content marketing is the method of marketing your product or service in an interactive and engaging form such as blogs, videos, podcasts and graphics. Content strategy requires planning, research and a consideration of various factors […]

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How To Drive More Sales On Your Website With Instagram

Image Source: Solen Feyissa   The world of eCommerce has, over the last year, had unprecedented growth due to the global pandemic sweeping the globe. Companies all over the world have reported a sharp increase in sales and traffic due to the continued lockdowns being unfairly imposed on communities. Millions of customers are turning to […]

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Sales and Marketing Insights to Look Out for in 2021

Moving into the new year, you’re likely thinking about how best to revamp your sales and marketing strategies to accommodate for the new realities of a post-pandemic world. Here, you will find a basic overview of sales and marketing insights that you can either take or leave when you start strategizing sales and business growth […]

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4 Tips For Effective Social Media Marketing In 2021

According to statistics, over 3.6 billion people are using social media regularly and this number is expected to increase to 4.41 billion users by 2025. These numbers should prompt entrepreneurs like you to utilize social media as a tool to market your products and services. Aside from the number of people using social media regularly, […]

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Product Marketing In 2021: 5 Software Programs You Need To Know About

Despite the number of brands and businesses today, most products, services, and solutions available to consumers are almost identical to one another. Due to these similarities, the biggest challenge for businesses is to make theirs stand out through unique marketing strategies. Therefore, the commercial success of your products will all boil down to your promotion […]

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How to Run a Successful YouTube Channel for Your Business

When it comes to marketing methods for a business, there are many popular routes you can take. Many will focus their efforts on Twitter and Facebook campaigns, while others will stick with more traditional techniques like email marketing. Then you have SEO, PPC, content marketing, and so on. These options are all effective. They can […]

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What you need to do before using Instagram for Your Business

When Instagram replaced chronological feed with an algorithm, much has changed since then. Instagram is now growing in popularity, so it’s now easier than before for it to keep up with all the videos and photos people share on its platform. This means users can now see more content that is relevant to them. But […]

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5 Great Ideas for Marketing Campaign If You Are a Content Creator

We bet that many of you already know this, but content and marketing are tightly bound. Each of us consumes loads of content every day – from GIFs and memes that you find on social media to landing pages of different e-commerce websites that encourage you to make a purchase. That’s all content.  And, if […]

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Three Offline Marketing Methods for Your Brand

A brand is only as visible as the marketing techniques that it uses successfully. Every view of your advert, and every click on your follow-through links, can lead to the acquisition of new customers and the conversion of consumer perusals into purchases. But, in an increasingly online world, how can you steal a march on […]

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Why Every Business Needs SEO & How To Choose Your SEO Agency

Business is changing, isn’t it? Everybody is going digital, meaning that everybody needs to adopt certain new techniques of doing business, because the digital world is slightly different than the real one. If you want to succeed, then you need to adapt. And, if you want to adapt, then you need to keep up with […]

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