Category: Marketing & Social
3 ways social media has changed sports
Interested in both the NFL and the way social media is influencing our culture? Read on, this article is for you! Social media has had a huge impact on the way we both consume sports and relate to the athletes, and this article explores just exactly this. Lots of people have waited for this season […]
Continue ReadingEasy Ways to Increase Revenue and Engagement with Dynamic Ad Insertion
Dynamic ad insertion (DAI) is a real-time process of inserting advertisements into digital media content. It allows publishers to monetize their content with ads while providing a better experience for viewers by avoiding pre-rolls, mid-rolls, and post-rolls altogether. There are many benefits of using DAI for both publishers and advertisers. For publishers, DAI can increase […]
Continue Reading6 Ways To Reach a Younger Audience on Social Media
Are you trying to reach a younger audience on social media? Perhaps your brand has a thriving Facebook account, but it’s not bringing in the audience you actually want. Maybe plenty of people in their 40s and 50s are sharing your posts, but they aren’t buying (because they’re not your target audience), and the 20-somethings […]
Continue ReadingAdvantages of Having A Research Panel
Research panels are an important aspect of market research. They give us an insight into how a wider marker would receive a product or promotion. Often, these are a good way to gauge how a change may be received without too much financial risk to the entire company. Many companies even have specific stores or […]
Continue ReadingHow to promote with Instagram?
Today, social networks have become a major source of customer traffic. Statistically, Instagram is used by one billion people every month. The most diverse audience is concentrated here, which allows any business to identify the core of its target audience and makes the platform universal for any niche. Wide advertising functionality and different formats of […]
Continue ReadingStrategies To Improve Marketing Performance
Looking to improve your business’s marketing performance? Whether you are a new business, an SME, or a large business, if your marketing is not up to standard, then you are limiting your own success. You could have the best products/services on the market, but without high-quality marketing campaigns, you will find it very difficult to […]
Continue Reading5 Benefits of Cloud Storage For The Digital Marketing Industry
Cloud storage technology is getting more and more popular each day. This is because cloud storage has multiple advantages that makes it a great option for businesses, especially small businesses. Compared to traditional storage methods, cloud storage is cheaper, more convenient, and more scalable. For businesses in the digital marketing industry, cloud storage can be […]
Continue ReadingHow to Boost Your Website’s Value
If you are wondering how to boost your website’s value, then you must be thinking about selling it at some point, probably in the not-so-distant future. However, with that said, there really are only two types of websites that would be up for sale and those would be websites that are already published and hosted […]
Continue ReadingUse customer data and analytics to drive more sales online
Intro- customer data, analytics can give you insights into customer behavior and understand what drives a sale. Ask any brand and they will happily exclaim that maximum sales is their ultimate goal. But you, a brand or an online business, can’t expect to thrive unless you understand whether your website, social media pages, online advertisements […]
Continue ReadingSmall Business Digital Marketing: 4 Tips to Boost Your Website Traffic
Do you dream of looking at your site analytics and seeing a big upturn in traffic? It doesn’t have to just be a dream! The average marketing spending of companies is around 7-12% of revenue, which is a sizeable chunk to spend, so it’s clear that there is value in it. But where do you […]
Continue ReadingWordPress Plugins
Start selling products, sending newsletters, publishing ads, and more through your own WordPress website using our premium WordPress plugins.