Category: Marketing & Social

Three Offline Marketing Methods for Your Brand

A brand is only as visible as the marketing techniques that it uses successfully. Every view of your advert, and every click on your follow-through links, can lead to the acquisition of new customers and the conversion of consumer perusals into purchases. But, in an increasingly online world, how can you steal a march on […]

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Why Every Business Needs SEO & How To Choose Your SEO Agency

Business is changing, isn’t it? Everybody is going digital, meaning that everybody needs to adopt certain new techniques of doing business, because the digital world is slightly different than the real one. If you want to succeed, then you need to adapt. And, if you want to adapt, then you need to keep up with […]

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How to Use Mobile Inbound Marketing Strategies

Nowadays everything is ready for the mobile. From all kinds of websites to apps, shops, games, music subscriptions, movie streaming platforms, and so on. It seems that today there are more than 14 billion people using mobile devices for entertainment, shopping, researching, sport, and socialization. Mobile devices have influenced economic activity, communication, health, education, finance, […]

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How to Improve ROI with Marketing Analytics

Every business wants to increase its marketing ROI by employing different marketing strategies such as SEO, native advertising or influencer marketing. ROI is a measure of how successful a company has been with the various marketing strategies it uses over time. For businesses to achieve positive results in any marketing campaign, they must first create […]

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3 Ways to Improve Your Ecommerce Business

Competition to sell online is fiercely competitive. The global stage may offer you more prospects, but getting your product seen and ensuring you are the business customers choose to buy from can seem challenging. Thankfully there are several things you can do to ensure your customers have a good user experience and give you the […]

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What are the Qualities of a Good Web Hosting Company?

There are many web hosting companies to choose from. This makes it difficult for most people to make a decision. Consequently, they end up delaying the start of their online business, or the web presence for their existing bricks-and-mortar business. In order to move forward with a website, it’s important to understand the differences between […]

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2 Ways to Promote Your Amazon Listings Through Social Media

Amazon is hailed as one of the holy grails of e-commerce platforms, and it shows no signs of slowing down. Because of its popularity, it also means there is an uncomfortable amount of competition. As there are so many options for customers to wade through, it is easy for businesses to get lost. This is […]

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5 Ways to Improve Your Social Marketing

Successfully promoting and advertising your business brand through social media isn’t just about gaining followers or interacting with accounts. As a business, it isn’t enough simply to have a profile on social media and maintain a presence; you need to be doing more to ensure that your social marketing is the best it can be […]

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6 Reasons Why Digital PR is Important

Digital PR has been around for a while. However, most companies still seem to be left out in leveraging its various benefits. Contrary to traditional approaches, digital PR is measurable. But do people know why it is important to focus on Digital PR? Well, this article reveals the reasons why Digital PR is essential for […]

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3 B2B Marketing Challenges And How To Overcome Them

Like any other marketing method, businesses-to-business (B2B) marketing has its challenges, which are possibly caused by choosing an ineffective marketing strategy, lack of awareness about B2B customers’ needs and preferences, and inadequate monitoring and reporting. So, how does a company overcome the challenges of B2B marketing? Check the different B2B marketing challenges and learn how […]

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