Category: Marketing & Social

How to market a betting site in the best way

The global gambling market is growing a lot these days, and it is clear that many are interested in wagering on sports and playing at online casinos. More states, provinces, and countries are also legalizing betting, to make it a lot easier to join in on the fun activity. This has also increased the competition […]

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How You Can Simplify Your Businesses Social Media Marketing

Social media marketing or SMM has become one of the fastest-growing means of spreading your brand message as well as selling your products and services online. These are now platforms that double as socializing and marketing as well as sales platforms. As such, your business needs to have a good grasp of the possibilities and […]

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3 ways social media has changed sports

Interested in both the NFL and the way social media is influencing our culture? Read on, this article is for you! Social media has had a huge impact on the way we both consume sports and relate to the athletes, and this article explores just exactly this. Lots of people have waited for this season […]

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Easy Ways to Increase Revenue and Engagement with Dynamic Ad Insertion

Dynamic ad insertion (DAI) is a real-time process of inserting advertisements into digital media content. It allows publishers to monetize their content with ads while providing a better experience for viewers by avoiding pre-rolls, mid-rolls, and post-rolls altogether. There are many benefits of using DAI for both publishers and advertisers. For publishers, DAI can increase […]

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6 Ways To Reach a Younger Audience on Social Media

Are you trying to reach a younger audience on social media? Perhaps your brand has a thriving Facebook account, but it’s not bringing in the audience you actually want. Maybe plenty of people in their 40s and 50s are sharing your posts, but they aren’t buying (because they’re not your target audience), and the 20-somethings […]

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Advantages of Having A Research Panel

Research panels are an important aspect of market research. They give us an insight into how a wider marker would receive a product or promotion. Often, these are a good way to gauge how a change may be received without too much financial risk to the entire company. Many companies even have specific stores or […]

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How to promote with Instagram?

Today, social networks have become a major source of customer traffic. Statistically, Instagram is used by one billion people every month. The most diverse audience is concentrated here, which allows any business to identify the core of its target audience and makes the platform universal for any niche. Wide advertising functionality and different formats of […]

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Strategies To Improve Marketing Performance

Looking to improve your business’s marketing performance? Whether you are a new business, an SME, or a large business, if your marketing is not up to standard, then you are limiting your own success. You could have the best products/services on the market, but without high-quality marketing campaigns, you will find it very difficult to […]

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5 Benefits of Cloud Storage For The Digital Marketing Industry

Cloud storage technology is getting more and more popular each day. This is because cloud storage has multiple advantages that makes it a great option for businesses, especially small businesses. Compared to traditional storage methods, cloud storage is cheaper, more convenient, and more scalable. For businesses in the digital marketing industry, cloud storage can be […]

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How to Boost Your Website’s Value

If you are wondering how to boost your website’s value, then you must be thinking about selling it at some point, probably in the not-so-distant future. However, with that said, there really are only two types of websites that would be up for sale and those would be websites that are already published and hosted […]

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