Category: Marketing & Social

Copywriting 101: A Brief History

Copywriting has existed for many years now. It is described as the act of writing a text for marketing or advertising purposes. The product of copywriting is referred to as a copy. This piece of written content is designed to persuade people to take action or to promote brand awareness. You can hire an on-site […]

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How Digital Marketing Can Increase Your Revenue

A large majority of digital marketing comes from SEO (Search Engine Optimization) and content marketing. While these are excellent ways to increase your company awareness, they may not lead to a spike in revenue. There are multiple methods that the age of internet marketing has to offer, and you may be surprised by how much […]

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Instagram marketing features to grow your business in 2021

The online marketing features of Instagram have made it one of the top advertising platforms for many businesses. In this article, we’re going to discuss these features and explain why social media marketers need them to boost their business. Instagram is one of the fastest-growing networks with more than 1 billion users, and therefore, many […]

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How to effectively implement keyword research in your content marketing

Today, content marketing has become one of the top priorities of businesses around the world to aid them in lead generation and increasing conversions, to name a few benefits. Businesses of different types and sizes have now realised the value that good quality content brings to their website. There are a number of ways in […]

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Email Marketing Checklist For 2021

Email marketing is going strong and remains one of the most crucial channels of lead generation. A whopping 99% of email users check their inbox once a day while there will be more than 4.3 billion email users in the world by 2023. However, the chances of email overload have also increased substantially. The average […]

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How To Build A Strong Customer Experience Through Your Marketing Efforts

Is your business serving a global audience that speaks different languages and has different interests? If yes, then you know the importance of social media to keep your target audience engaged. However, are you doing that right? This article has talked about customer service experience, particularly with social media, and the importance of data and […]

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A Business’s Guide to Integrate Text Messaging into Their WordPress Website to Boost Marketing Campaigns

The world is going digital, and businesses are being forced to conform to the new trend or risk being kicked out of the competition. Companies that have long embraced rigid business operations are slowly adopting technology systems into their daily operations, seeing that the new generation Z would rather associate themselves with a brand that […]

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4 Marketing Strategies That Will Help Build Your Brand

Setting up a business is easy but building up a brand is not. Unless you prepare thoroughly and implement the right strategies to fuel your growth, things will almost certainly go awry! So before you even think about churning a profit, you need to identify the right strategies that will get the word out about […]

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Marketing Strategies to Enhance Your Online Business

If there’s one thing we’ve learned over the last couple of years, it’s that good marketing is crucial to the success of any business. Whether you’re running a small online shop, offering remote consulting services, or launching an exciting new app, the use of well thought out marketing strategies can make or break your business. […]

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Looking Ahead: The Future of Online Advertising

Understanding the impact of technology on our world can help us build our overall knowledge. This means that people can learn how to use all of the advanced technologies to their advantage really easily. As they are all well informed, technology is and will continue to shape people’s everyday lives. You can simply notice an […]

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