Category: SEO

Copywriting 101: A Brief History

Copywriting has existed for many years now. It is described as the act of writing a text for marketing or advertising purposes. The product of copywriting is referred to as a copy. This piece of written content is designed to persuade people to take action or to promote brand awareness. Copywriters maintain some of the best […]

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How Digital Marketing Can Increase Your Revenue

A large majority of digital marketing comes from SEO (Search Engine Optimization) and content marketing. While these are excellent ways to increase your company awareness, they may not lead to a spike in revenue. There are multiple methods that the age of internet marketing has to offer, and you may be surprised by how much […]

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The Foundations of An Effective and Secure SEO Strategy

SEO increases the quality and quantity of traffic to your site. Search Engine Optimization (SEO) strategy is planning, outlining, and implementing a pathway designed to improve search engine traffic. It is the process followed when you want to get more unpaid or organic traffic. SEO allows clients to find your business efficiently in search engines, […]

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How to effectively implement keyword research in your content marketing

Today, content marketing has become one of the top priorities of businesses around the world to aid them in lead generation and increasing conversions, to name a few benefits. Businesses of different types and sizes have now realised the value that good quality content brings to their website. There are a number of ways in […]

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Using Blogs to Improve Your Online Presence

Small businesses need as much help as they can get to push them ahead of their competition, especially if they have some local competition. If you have a small business, you probably know this all too well. Without a large amount of money to spare like some of the bigger companies, you need to use […]

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4 Marketing Strategies That Will Help Build Your Brand

Setting up a business is easy but building up a brand is not. Unless you prepare thoroughly and implement the right strategies to fuel your growth, things will almost certainly go awry! So before you even think about churning a profit, you need to identify the right strategies that will get the word out about […]

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Why SEO Shouldn’t Be Ignored

If you run a business and haven’t addressed search engine optimization (SEO) for your website and content, then it’s time that you do. It’s a powerful tool that can help you spread the word about your brand or product and help you reach a wider audience, which will lead to conversions and boost your sales. […]

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Best On Page SEO Plugins For WordPress: Battle Of The Plugins

If there’s anyone who can tell you which SEO WordPress plugins are essential to expanding the scope and functionality of your website, deliver vital site page insights, optimize marketing, and improve overall user navigation it’s an experienced digital marketing professional. The two contenders for the crown of best SEO plugin are clear: Rank Math and […]

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6 Ways to Improve Your Website Without any Technical Skills

When visitors land on your site, you want to make a great first impression. You don’t want them to be surrounded by clutter and feel overwhelmed, you only have little time to grab their attention. Studies have found that people will likely read about 20% of the copy on a web page, so if your […]

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Ways SEO and Web Design Go Together

While SEO and web design are two distinct parts of the online world, there are actually many ways in which the two overlap. So, if you are trying to improve your search engine ranking or the design of your website, don’t automatically assume that the two are mutually exclusive. Here are a few of the […]

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