Things to Consider When Designing Your Websites
Things to Consider When Designing Your Websites
When it comes to designing your website do not think it is just a representation of your company. It has become the marketplace for your business to boost your brand and to engage with customers. Successful websites are not just aesthetically pleasing; a lot of thought and technology goes into creating and designing websites to make them navigation friendly and SEO friendly. Here are few things to consider while designing a website.
Purpose of your online presence
Since a website is like a face or a window to your business, you should clearly mention your goals of the business and share your business values as to why your brand is the best. Keep the purpose of your site’s existence clear. Write suitable content for your audience and create a platform to engage with them actively. Connect well with your audience and show them your strengths as to why your business is unique from the rest.
Choose an apt domain name
The domain name should be easy to remember and contain your brand’s name in it. A clever domain name is a mix of simple spelling, brand name and SEO friendly. Including keywords in domain names related to your business gives you a chance to improve your ranking on the search engine result pages (SERPs).
Before deciding on a hosting medium, find out more details regarding your website like if the content is media-rich or if it needs a lot of technical support or about the backup issues and security.
SEO conscious site
Search engine optimization should be given high priority while designing your website. It is difficult for the target audience to land exactly on your page in the sea of websites. Add specific keywords, commonly used phrases in your content and also keep some strong backlinks to make your website easy to be found in the search. If possible, make use of the analytical tools for your website design to improve the performance of your site.
Incorporating analytics will give you information as to how visitors are using your site and from where the audience is coming. Low bounce rate and high dwell rate will take your website to a higher ranking in search results.
Secure your website
If your website is related to business transactions or selling of products, give a thought about making your audience feel secure in their financial transactions. Customers will not feel safe revealing their personal information on sites which seem ambiguous. Incorporate some steps to posting client reviews, customer feedback or authenticity certificates to prove your authentication.
Invest in responsive designs
Make your website mobile-friendly. Mobile has become the hotspot for conducting Google searches, e-commerce and blog posts. If you want to reach a wider audience and expand your market, create a responsive web design. Make your website compatible with multiple browsers ensuring that it can be opened fast on different systems.
Though functionality is quite important for a website to succeed, it is equally important to make your website look clean and sleek. The design should be of good quality with an appropriate readable font which helps readers to focus on your content. Remove any bright colors or distracting ads which can make them bounce off your page. Effective color schemes and good graphics should be part of the design to invoke positive emotions among the users. Make your Brand name and Logo memorable and pleasing for the customers.
Navigating through the web pages should be seamless. Customers tend to leave the page if the loading time is slow or if images take time to load. It takes just a few seconds for the customer to decide if your site is worthy or not. Leave a good impression on the customer in those few seconds. Keep the website clean of clutter and it simple to navigate.
Social media integration
The world of the web has become instant shares and likes. If users like a page, they are likely to share it with their social group. Integrate social media icons in your webpage and provide them with the option to share the products or stories on their social network. Take advantage of such advertising and branding mediums to boost your company. These social media platforms are very good and beneficial to promote your business.
Incorporate call-to-action in your landing page as it gives users a place to leave their queries or a chance to contact your business. It makes your brand closer to customers and helps them to know where and how you can be reached.
Content always ranks the top when it comes to capturing the audience. It is important to strategically place eye-catching and relevant content above the fold to capture the interest of the user. Using Captcha Code at the end of forms page will save your time and effort and ensures human involvement.
I’m currently working as Content Manager with Web World Experts. I have a great passion for digital marketing and I help small and medium-sized businesses improve their online presence and grow their revenue by formulating effective digital marketing strategies for them. Apart from Digital Marketing, I have the keen interest in Web Development, Web Design, Graphic Design, Web Application Development technology, etc.