E-Commerce Tips: A Beginner’s Guide to Crafting a Killer Website

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To be successful in today’s digital age, a lot of businesses and individuals are jumping on the e-commerce bandwagon and creating a website, as this is one of the best and easiest ways to offer your services online. Creating a digital interface that represents your business or your services can come with limitations, such as budget or knowledge limitations. Creating a website is not as easy as 1,2,3 and there are important steps that you need to bear in mind.

Luckily for you, this article aims to shed light on a few different e-commerce tips that you need to think about as you start your website journey. It first starts with finding the correct e-commerce platform, identifying what package you need from these platform providers, looking at your brand image and copywriting style, determining imagery and potentially planning ahead for scaling possibilities.

 

Finding the Right E-Commerce Platform

Currently, there are quite a few different e-commerce platforms out there, that allow you to build your website on their software. For example, WordPress is an exceptional option, as it allows you to create the templates you like, change the look and feel of the design and add useful plug-ins such as Lightbox or One Click, which makes the experience of your online browsers far better and essentially give you the tools you need to get online.

There are, however, other e-commerce platforms, such as Ozcart, Wix, BigCommerce and the list goes on. It’s your job to pick the e-commerce platform that suits your needs best.

How to find the one that suits your needs best, is by going onto their website and seeing what services you can receive for the package you choose. For example, the WordPress website might have one or two beginner-friendly packages that come at a lower monthly cost, which gives you limited digital offerings but enough to suit your small business needs. Then, there may be bigger packages, such as advanced packages or enterprise solution packages, which have higher monthly costs, however, they also come with a lot more versatility and flexibility.

 

Think About Your Brand Image and Copywriting Style

A lot of businesses approach the idea of e-commerce design as just finding a platform and creating a website. However, there is a whole host of other things that you need to think of, such as the features that the site could have, what the brand image should represent and how you use your copywriting style to evoke brand authenticity.

This is not unique to only e-commerce businesses – a lot of businesses need to offer lucrative features to get more eyes on their side. Just think about something like the online gaming world or the casino gaming industry, where they have bonus features galore where they offer $100 no deposit bonus 200 free spins real money to differentiate themselves from their competitors.

So, when you are approaching the idea of creating a website, look to the platform that you want to use and see what your budget is but then also think about what you want to prove with that website. You need copywriting and images that both represent what your business represents. Say, for example, you’re an online gaming site: perhaps having darker colors would suit your brand image. Or adding a lot of square shapes and having a mouse pad that is in the shape of one of your favorite game icons could be a really good idea. The same goes for the images. Having images that are perhaps futuristic or especially old school, to represent a new or a retro game that you enjoy is another great option.

Just make sure your website design matches what you’re trying to offer.

 

Think About Scaling

Now, it’s time to think a little bit about the future. It’s always good to have a full plan of what you want to do. The thing about websites and packages is that they are often limited in some way. Therefore, it’s not always so easy to bump your package up to the bigger option, which is something you need to keep in mind.

If you have a business that you know is going to get very big very fast and your users are going to need niche features, then going for a headless e-commerce design would be a good option, for example. Headless e-commerce is essentially just the act of divorcing the front end from the back end of your website, so that the front end stays the same for your users, however, the back end is separated, meaning that you can make adjustments, add features and tools and essentially advanced that entire back end, without the front end user ever noticing that the website is being revamped. This allows you to scale and make changes faster and easier.

 

Final Thoughts

Well, there you have it, these are some of the most important factors that you need to consider when going into your website design journey.

E-commerce is an extremely lucrative field and if you can get your toes in there, why not? Just remember that you need to create a website that can stand on its own, has its own brand authenticity and can grow as your business grows.

Also, remember that you need to keep the data of your users safe, therefore installing some form of encryption plug-in or data protection plug-in is a superb idea.

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