Facebook Dropshipping Promotion: What it is and How it Works
If you already have a dropshipping business or you’re looking to start one, you may be curious about marketing and promotion. The old adage is, “if you build it, they will come”. However, that’s become more and more difficult in modern times as the internet brings a lot of competition! There is still one place on the web that is essential to your success and that is social media. Specifically, Facebook dropshipping promotion can help drive traffic to your website that converts into sales.
What is Facebook Dropshipping Promotion?
Facebook dropshipping promotion is just what it sounds like: promoting your dropshipping business on Facebook. This can be done in just a few simple steps but can bring you long-term residual traffic. By using a Facebook page, groups, and ads, you can boost not only the traffic to your website but the sales as well.
How does it work?
The first thing you will need, if you don’t already have one, is a website for your dropshipping business. While it is possible to do business through Facebook directly, it is not recommended. Once you have a website up and running and ready to go, it’s time to create a Facebook page for your business. Be creative and use a lot of bright visuals when preparing your page. It should look complete and enticing to potential customers. If it is a new page, spend some time posting content before you rush into promotion. You want to give people something to look at when they do make it to your page.
Once your Facebook page is set up, you have a profile image and cover photo, and some posts on the page, it’s time to start promoting! The most common methods of Facebook dropshipping promotion include groups and ads. We’ll go over each option briefly below and give you some tips.
Using Facebook Groups
Groups have become very popular on Facebook. They offer a way for thousands of people to get together, interact, and share content that is relevant to them. How you can take advantage of this is by finding groups that fit within your niche.
For example, let’s say you have a dropshipping website that specializes in cooking. You sell utensils, appliances, and other kitchen goodies. You would then search for groups on Facebook that are centered around cooking and recipe sharing. Find the ones with the most members and request to join them either under your personal profile or as your page (some groups don’t allow this but most do). Then, share content from your page into the group. If you join as your page, you can even post directly into the group itself.
The key here is to not appear spammy. This is especially true on your own Facebook page as well. Share entertaining and useful content just as much as you post about your products. In the cooking example above, you could share funny memes about cooking or useful recipes from your website blog. Encourage people to like your page for more in these types of posts. You can also include a link to your website. For example, if you posted a funny meme about burning food you could add underneath the caption, “Burn food a lot, too? Don’t worry, we have you covered. Find all your cooking needs at YOURWEBSITEURL”.
Using Facebook Ads
While posting on Facebook and in groups is always free, using Facebook ads is not. If you don’t have a lot of money to spend, this might not be the first route to go. However, you can spend as little as $5 on Facebook ads and still see results from it. This can be really good when you’re just starting out, too. You can boost a post or two and encourage people to like your page for more. When you have more money to spend and more likes on your page, you can promote products to people that like your page and their friends. Since they are already familiar with your brand, this can boost sales.
Facebook ads can work differently for every business. So, make sure to try out and test new ads. Also, make sure you are taking advantage of the targeting features Facebook ads offers. If your target audience is primarily women between the ages of 20-40 that live in the United States, you can target just those people with your ads.
Facebook Dropshipping Promotion Can Be Very Lucrative
If you spend time to produce and share entertaining and/or useful content, Facebook dropshipping promotion can worst to boost your business and sale. Create a Facebook page for your business, post both products and good content, and then share that content in groups or promote it via Facebook ads. With this working formula, your dropshipping business can be lucrative and successful.