How to Successfully Market Your eCommerce Startup in 2022
eCommerce has absolutely boomed over the last two years. If anything, COVID-19 accelerated the industry beyond experts’ expectations and ensured that eCommerce was a force to be reckoned with. Having to go online has forced millions of brands, industries and individual companies to pivot their operations and start making use of digital technology to service customers.
So, if you are just starting your eCommerce store, or are looking for extra ways to market your existing eCommerce store in this environment, look no further. We took a look at some of the top ways that brands globally are marketing their eCommerce stores and reaching and converting new customers. We’ll give you practical tips to effectively market your brand.
Make Use of the Latest Tech
Stepping into 2022 and running a successful business means that you need to up your game with the tools and platforms that you are using. Running a business in this day and age means that you need to make use of the latest tech available out there. Whether you are looking for online and digital aids, or physical tech to help run your business, there are numerous options to choose from.
Luckily, as businesses evolve, so are the associated platforms. From email platforms to metric and monitoring tools all the way to social platforms, marketing your business can be done from the comfort of your home. Ensure that you have everything in place to start a website and kick off engagement with your customers, and build up from there.
Have a Functional High-Performing Website
A website is your calling card, your sales pitch, and the face of your brand. So, you need to get it right from the get-go. And in doing so, you need to keep the latest web designer trends in mind. From simple, sleek designs to content-focused landing pages, you do not need to go to extremes to get your website up and running.
In fact, there are some great platforms like WordPress which will help you create a functional, themed website in a few hours. They provide you with great plug-ins and additions to help market your site and heighten your SEO. It is simple to use and you can create an engaging, simple site without hiring a web developer.
Get Your Content Right
The next thing you need to look at is your content. What you place on your website needs to be uniform and pull through to the rest of your channels. Remember, your content on your site is there to not only convince customers that land on your page to convert, but to heighten SEO. So, you will need to do regular keyword research for your company to make sure that you can be organically found on search engines.
Each page will need to have over 300 words, with simple, easy-to-read descriptions of your products and services. The keywords will have to appear naturally and repeatedly throughout the text, including the headings and meta descriptions. Luckily, there is a great plug-in on WordPress called Yoast that streamlines this process for you. It needs to be said that organic traffic is some of the highest converting traffic for any site globally.
Create Regular Campaigns for Your Marketing Channels
You will need an email tool like Mailchimp with an email database, a blog, and social media channels. Depending on your niche, you will most likely have Facebook, LinkedIn, and Instagram. But there are additional social media networks, such as Twitter that you can reach audiences on. The trick to successful campaigns is to create a content plan and calendar at the beginning of each month and know what you want to be posting every week.
If you can, create a theme for each week and create content around these themes. Write and post a blog that is informative and educational for your customer without being a direct sales pitch.
You can then create various posts out of the blog to share over social media profiles and include all of this in your weekly/bi-weekly emails. Remember, different socials will need different types of posts. Some will be heavily image-based, while others will be videos or simple text form. Mix and match for your social media profiles, but remember to keep everything as informative as possible.
Partner With an Influencer
One of the most popular and effective ways of marketing a brand, especially a new brand is by bringing a micro-influencer on board. You usually don’t need too much of a budget, and some are willing to share and post content in exchange for free products.
Be smart about your influencer though. Choose someone who is already posting content that is associated with your industry. In this way, you will be ensuring that their target audience is a direct match to you, meaning that your conversion rates will increase. You can both create content and posts together, or if they are already posting great content, you can request to simply be mentioned in the posts.
Keep track of your marketing efforts in order to plan future campaigns and posts. If you notice that a post is performing better than others, boost it and replicate it for future posts. You will start noticing what works and what doesn’t. Just keep trying everything and continuously monitor it.
Dave is a serial entrepreneur who co-founded Shortlist in 2018, a marketing un-agency that serves as an outsourced dedicated marketing team. He has also co-founded Less.churn, a churn reduction app, prior to selling it in 2018. In 2012, he quit his job to travel the world, and has visited over 65 countries.