Tips for managing your online store
Managing any kind of store can be very hard and time consuming. However, it is a very important thing to do. Your site will be the thing that can make or break your business; therefore, you need to spend some time working on it and keeping it accessible and easy to navigate. So it is therefore difficult to overestimate the importance of website management.
This article will give you many different tips and tricks that you can use to make your own website easier to manage.
- Engaging Web Design
This is possibly the most important thing that you should focus on. Your online store should be simple, it should clearly highlight the important things and it should be very easy for people to navigate. This is because if your website is complicated and it makes it hard for people to find things that they are looking for then they will not give it a second chance, they will simply leave and look elsewhere. Therefore, to keep your customers engaged and happy then you should make the online shopping experience simple for them.
- Ensure great online support
This is also incredibly important, because even if your online store is simple and easy for people to find their way around there are other issues that can occur. For example, customers may have questions about the product that need to be answered before they purchase it, or they may need help with a product that they have already ordered. Therefore, you need to ensure that their questions will be answered and that they have all of the support that they need, just as they would in a physical shop. This can be given in many different ways, but the best way to do this is to include a messaging system on your site, that allows your customers to have contact with your employees.
- Offer popular payment options
Payment is a very important thing online; people are very wary of being scammed and therefore they may only want to use certain payment options. By offering popular payment options it makes them feel a lot more secure and that they know they are able to trust your online business.
- Advertise on social media
Social media is so important in this day and age, with just a single post you can reach so many people across the world. It holds so much power, therefore, if you ensure that you create eye catching adverts to post on different social media platforms, then there is a pretty good chance that it will catch the attention of a few potential customers.
When advertising on social media you should ensure that you are being creative enough to stand out from the crowd, all while sticking to the current trends. In doing this, it is sure to bring more attention to your ecommerce website. Be sure to use filters and hashtags to allow you to reach a much wider audience of all different ages and genders. This way you are more likely to find customers in places you may have never expected to.
- Offer free shipping
The cost of shipping is a very important thing to consumers. It can be the thing that makes or breaks the sale. For example, if your customer has a lot of products in their basket ready to check out, but then they see that the shipping costs are high then it is more than likely that they will just abandon the basket and look elsewhere. However, if you offer free shipping to your customers then more often than not, people will checkout without thinking twice. As a result, your sales will probably skyrocket, because there is nothing that people love more than free stuff; even if it is just shipping.
- Keep a close eye on your main competitors
Your competitors are very important, and you should always know what they are doing and how well they are performing. In doing that it allows you to see just how well your own business is doing. If you believe that your business is underperforming, then you can take a look at your competitors and see what they are doing differently to you. Thus, allowing you to make significant changes to your own online store to be able to improve your own business and compete with them on a higher level.
- Offer incentives
Incentives are a great way to keep your customers interested in your business enough to stay on your website. There are many different perks of running an ecommerce website, with the main one being that there are not as many rules to tie your business down. This means that you have a lot more control over your own site and what you are able to offer to your customers. This is something that you should take advantage of, through the form of discounts and promotional emails and pop-ups. These kinds of things can help to encourage customers to purchase your products/services.
- Take advantage of email marketing
This is probably one of the easiest and best ways to reach out to your customers and introduce them to new products and/or new offers that are available on your site. Not only is this a great way to market your business, but it is also a great way to build up a relationship between the business and your customers.
To do this you simply need to gather your customers, and potential customers email addresses. There are many ways that you can do this, such as including it as part of the checkout process or having a pop-up window when they enter your site along with a discount or some other offer to encourage them to sign up to the mailing list.