Top 10 Ways To Start E-Commerce Content Marketing
These days, content marketing is a prerequisite for any successful eCommerce website. Content marketing may seem like a daunting strategy to take on, but it’s well worth the effort. Done correctly, content marketing can help you reach the target audience, gain quality leads, and loyal customers.
Start a Blog for Your Website
Blogging is one of the most effective forms of content marketing and it’s crucial for harnessing the power of Google. Every piece of content you publish should be high-quality, informative, and relevant to your brand. Use your blog to capture the attention of your target audience and keep them on your website.
Update Your SEO Strategy
Speaking of blogs, you’re going to need to get very well-versed in SEO. SEO, or search engine optimization, is the process of optimizing your content according to Google’s ranking factors. If you want your content to show up high on a search results page, your SEO needs to be flawless. If you’re new to SEO, check out these SEO plugins to get you started in the right direction.
Get on Social Media
Social media remains one of the most powerful tools for reaching your audience through content. If your products or services are suited to visual representation, a platform like Instagram or TikTok is a great place to start. Now, if your products don’t make for compelling visuals, go with a platform that relies on written content, like Twitter. Ideally, you’ll use multiple social media accounts to reach your audience.
Improve Your Images
If you’re relying strictly on stock images to accompany your content, you’re in trouble. While images are a super important factor for ranking on Google, the quality of the images matter. To step up your image game, I recommend creating your own infographics, graphs, and diagrams. These images are a valuable piece of content in and of themselves with a high chance of earning re-shares and backlinks.
Build an Email List
Email marketing is still alive and kicking, and it’s a great way to get your content out to a target audience. The first thing you’ll need to do is implement an email opt-in form on your website. You can encourage sign-ups by offering a free guide or mini eBook to your readers. Once you have an email list built up, you can start sending updates and offers to your audience.
Create Video Content
According to one study, the majority of consumers want to see more video content from their favorite brands. And if you own an eCommerce website, video content should be your best friend. Create videos to show off your products, make product reviews, and product comparisons.
Stick to Posting Schedule
One of the major tenets of content marketing is staying consistent. Creating and sticking to a schedule is one of the best things you can do for your strategy. Not only is great for Google and most social media algorithms, but it also gives your customers something to look forward to. For example, if you use YouTube as your main content platform, be sure to post on the same day every week.
Make Content for The Buyer’s Journey
In order to gain leads and customers, your content should address where the visitor is at in the buyer’s journey. For example, if your product is highly technical, you should create an in-depth user guide to show people exactly how to use it. Or, maybe you have a visually stunning product. In that case, you’d want to utilize video content to show off the details of your product. You get the idea!
Choose a Consistent Brand Voice
Crafting a consistent brand voice is one of the most challenging things you’ll encounter as a content marketer. Studies show that when brands are presented consistently, it increases revenue by 23 percent. As you create your brand voice, consider if your approach is casual or formal. Think about audience demographics, such as age and gender. Decide what your brand values and principles are. All of these factors should come into play when you create your brand voice.
Optimize Your Landing Pages
Last but not least, make sure your landing pages are fully optimized. You likely already have landing pages for your products, but you should also have them for your hard-hitting content. For example, if you have a comprehensive product tutorial, give it its own landing page. Optimize these landing pages with relevant keywords for the best results.
At the end of the day, whichever road you take for content marketing, make sure quality is your top priority. Whether you focus on YouTube or blogging, your content should provide useful information to your audience. With the tips in this article, you can begin to craft a solid content marketing strategy for your eCommerce website.