4 Essential Elements of Email Pop-Up Messages
Pop-ups offer a wide range of targeting and segmentation options. These options enable you to send targeted messages and offers to your website visitors, greatly increasing the likelihood that they will join your email list. For starters, pop-ups significantly increase the visibility of your sign-up forms. They are displayed on top of your content and provide a lot of design flexibility. This also provides more creativity, which results in more traffic.
An effective email pop-up can generate valuable traffic for your business, increase your lead list, and increase sales. Many businesses, however, overlook critical marketing elements such as pop-up messages. Pop-up messages with a meaningful offer, a clear call to action, and imagery are the perfect marketing package. Email pop-up messaging will work more effectively when you integrate DMARC systems and check the DMARC report to avoid the spam box. To get you started, here are four essential elements for successful email pop-up messages.
Create a unique design
The most difficult aspect of email pop-ups is getting users to notice the content within them. A person would naturally notice a message appear on the screen in front of them. But whether they read it or ignore it is a different story. For one thing, many users are in a hurry. They conduct research in order to find specific information or products, leaving little time for anything else.
Using an unusual design for a pop up email is one strategy that truly stands out in overcoming this. A unique design has the potential to immediately appeal to the user. However, it must be eye-catching enough to draw your visitors’ attention while also not being too distracting. A lightbox pop-up is an excellent option. When a lightbox pop-up appears, the rest of your webpage fades away and it becomes the focal point.
Calls-to-action are one of the most important aspects of a website. People are interested in the familiar look and will search for anything that resembles a call-to-action button. When they see it, they know that’s how they take action toward the goal listed on the page. So, in essence, CTAs make it simple for users to determine where they should click to buy something or subscribe.
One of the simplest and most effective ways to get users to notice these buttons is to make them appealing by adding a different color to the background. Additionally, they should be large enough to be noticed and close enough for users to move their mouse or finger and click on them. Always keep it simple, because most people will quickly reach for the close button, so you must catch and hold their attention as quickly as possible and give them a hook to keep them reading.
Figure out when to display the pop-up
Usually, when a pop-up email appears after opening a page, it may increase the user’s desire to leave. Delaying pop-up activation, on the other hand, can significantly increase the chances of users acting on an offer because they will have read more information from the site’s content by then. The longer users stay on a page, the less likely they are to leave.
The challenge is determining when to display the pop-up message. The key to pop-up timing is to look at the average time users spend on the page and show it at around half of that. Another approach is to display pop-ups after the user has interacted with the site for a longer period of time, such as when they reach the second or third page of their journey or click on something on the page.
Create personalized email pop-ups
Personalization is one of the most effective techniques for creating an effective email pop-up. It shows a pop-up that is relevant to the user in some way. It could be linked to the content with which a visitor is interacting. Personalizing your email pop-ups can begin with creating special email newsletter pop-ups for your most popular content.
If you get a lot of traffic from another site, think about creating an email newsletter pop-up that is personalized for visitors from that site. Alternatively, you can design special pop-ups for visitors from social media networks. Additionally, returning visitors should be greeted with a “welcome back” message and encouraged to join your mailing list.
You can improve the effectiveness of your website by acquiring more high-quality subscribers. Achieving the necessary number of customers is essential for the success of your business. You can generate a lot of traffic by creating unique, inventive, and effective email pop-ups and offering your visitors the information they want to see when visiting your website. With email pop-up messages, you will be able to improve your lead generation significantly.
Dave is a serial entrepreneur who co-founded Shortlist in 2018, a marketing un-agency that serves as an outsourced dedicated marketing team. He has also co-founded Less.churn, a churn reduction app, prior to selling it in 2018. In 2012, he quit his job to travel the world, and has visited over 65 countries.