Top 11 WordPress Email Marketing Plugins for 2020

August 14th, 2020

Known for its ease of use and with no HTML editing required, it’s easy to see why thousands of business owners use WordPress to power their company website. WordPress gives you full control of your website, but to grow your audience and keep communication lines open, email marketing is an effective tool that you need to use.

If you decide to use WordPress, they have a range of email marketing plugins that you can use to do all the hard work for you, helping to grow your email list and boost traffic to your page. To save you time and energy, here are 11 of the best WordPress email marketing plugins to use in 2020.

Tribulant WordPress Newsletters

If you’re using WordPress and want to manage subscribers and send newsletters directly from your WordPress dashboard, the Tribulant Newsletter plugin is an excellent choice.

Created before 2010, it has had so much time to develop into a complete package filled with configurable settings and also features such as the ability to take payments during signup forms, set up autoresponders, automate newsletters using the time interval of your choice (monthly, daily, etc.) while having it send only new posts, add custom fields, shortcodes, email snippets, design your own templates or buy our own themes and modify them, and quickly change between them when creating newsletters, the ability to publish a Post and have it be sent as a newsletter directly from the Post edit page, reCAPTCHA, API calls, reports and tracking, spam score, bounce configuration, ability to send using any SMTP, local server, or choose from select APIs such as Amazon SES, in-depth documentation, and more!

Its integration with WordPress makes it easy to use while increasing your efficiency during work. No need to visit other websites to manage it or to send newsletters. Everything is done from inside of your WordPress dashboard.

There’s also a demo and a free version available with nearly all the features included. To further extend the Tribulant Newsletter, there are various newsletter extensions from which you can choose.

Mailchimp

An email marketing plugin that you should consider using for your WordPress page is Mailchimp. Creating an account is completely free and can be completed within a matter of minutes. To expand your business further, you can take advantage of their premium plans, which gives you additional features to elevate your email marketing campaign. Mailchimp is translation ready, features mobile-optimized sign up forms, and has a friendly and attentive customer support team.

MailerLite

Known for its excellent functionality and easy to use navigation, MailerLite allows you to quickly create and grow your email lists. MailerLite has an automated workflow, meaning that you’re able to tailor your content to user behavior, helping to enhance campaign performance. If you’re undecided between MailerLite and Mailchimp, you can check out this comparison guide to help make your mind up.

Mailster

If you’re after a premium plugin that lets you market and promote your page through newsletter and email, Mailster may be the right option for your business. Mailster is used by thousands of business owners that allows you to build effective campaigns specifically optimized for mobile. With a useful and super friendly customer support team, you can be confident that any queries or problems are dealt with quickly. Mailster can be integrated with other plugins easily and has limitless subscription forms.

OptinMonster

OptinMonster is another email marketing plugin that is known for its great service and customer support. Whether you pick their basic plan or shell out on a professional membership, there are tons of features and tools that you can pick from to suit you and your subscribers’ needs. Using their lead generation software will boost your email lists and your subscriber list. OptinMonster has more than 60 pre-made templates to pick from and can be easily integrated with other eCommerce and website platforms.

Another WordPress plugin that you should consider for your email marketing is Newsletter. Ideal for those wanting to build their email lists and send out content headache-free, using this plugin will provide you with the best user experience and add subscribers to your business page. There are advanced features that come with this plugin, enabling you to create unlimited email campaigns. Newsletter is easy to use and includes premium features.

Sumo List Builder

If you have a business website, your sole goal will be to transform one-time visitors into loyal subscribers. Sumo List Builder are experts in growing business email lists, so if you want a creative looking newsletter that stands out and catches your audiences’ eye, this plugin has an abundance of pre-designed templates to check out. Sumo List Builder has a responsive design and a dedicated customer support team to help you every step of the way.

WP Subscriber Pro

WP Subscriber Pro is a must-have plugin for your business page. Signing up for a subscription will give you one year of updates and support from their attentive team to help you create effective email marketing campaigns. What’s more, WP Subscriber Pro also supports Mailchimp and has built-in widget support. Optimized for speed, you are sure to reap the benefits should you pick the WP Subscriber Pro plugin.

Ninja Kick

Another platform to use to grow your subscriber list is Ninja Kick. This plugin is known for its ease of access and compatibility, meaning you can be safe in the knowledge that all your email marketing needs are catered for. Ninja Kick has a variety of eye-catching and responsive layouts to choose from and has excellent integration with some of the most popular email marketing services like Get Response and Constant Contact. Ninja Kick also has Google Analytics integrated, which can keep you up to date with who is viewing your campaign.

Sendinblue

Sendinblue lets you send thousands of newsletters and emails with ease directly through your WordPress page. With no limits and restrictions to adhere to, you can grow and segment your target demographic without hassle. Sendinblue can be easily integrated with your page, provide you with powerful statistics, and unlimited custom fields. You can create attractive newsletters with this plugin that complement your email campaign and help to grow your audience base. There are various plans that you can purchase from Sendinblue, such as lite, which is designed for new marketers, essential for those wanting to grow their business, and premium, which is perfect for professionals.

MailPoet

When it comes to uploading and re-uploading images to another program, MailPoet syncs with your WordPress page, meaning it does all the hard work for you. This plugin is free to use and enables you to send unlimited emails (provided you have 2,000 subscribers or less) without having to leave the WordPress platform. MailPoet is known for its ease of use, designer templates, solid reliability, and excellent user experience. There is the option to pay for a premium plan, which gives you full reign of their features to create outstanding email marketing campaigns.

Here’s an extra mention:

Clearout

Clearout WordPress plugin seamlessly integrates with all popular form-based plugins on WordPress to validate the email addresses in real-time. The plugin is developed to perform 20+ refined real-time validation checks to determine the current status of each email address. With the integration of the Clearout email verification WordPress plugin in lead capture forms, a user can avoid the entry of fake, bad, invalid & temporary leads into the email database/crm and improve the data quality.

The entry of such bad-quality leads can greatly impact the sales & marketing efforts of the team. So, use Clearout WordPress to ensure that your contact forms accept valid email addresses only, accept business/work email addresses only, prevent all fraudulent signups from temporary/disposable email addresses, and block free email address providers like gmail.com / yahoo.com / hotmail.com, on demand. Display auto-suggestions to genuine users, if there are some typos, and give it a go with the free trial of 100 credits.

When used correctly, email marketing can be a fast and cost-effective way of reaching out to new customers, keeping hold of existing ones, and boosting traffic to your business website. All the email marketing plugins listed above can help you with your campaign and spread brand awareness.