Why You Should Use WordPress to Run Your Small Business Website
Whether you have recently launched your own small business, or you have plenty of years of experience under your belt, having a website that’s informative, eye-catching, and professional is crucial. When it comes to finding a provider to power your website, many businesses are turning to WordPress. Since 2003, WordPress have powered over 74 million websites and currently account for 26% of all websites on the internet. With that in mind, here are a few reasons why you should use WordPress to run your small business website.
Free to Use
As a small business, you may not have a big budget to play around with. While you can download project management software to track your budget and expenses, it’s important that you pick a hosting provider who can keep costs down. One of the main advantages of WordPress is that it’s completely free to use! Instead of having to worry about running costs, there are tons of templates and designs that you can pick free of charge.
Ready to Use
If you’ve recently started a company, you will want your business website to launch as soon as possible. If you decide to pick WordPress to power your business website, you will be happy to know that is no configuration required, meaning you can begin using WordPress from the moment you install it.
When competing against the giants, every small business could do with some help when it comes to marketing and promoting their website. WordPress is SEO friendly, meaning that your page is likely to rank higher in search engine results over those that do not use WordPress. When customers and clients need a service, it’s likely that they will pick from the first page of results they see, so having your business website clearly displayed near the top is crucial.
Social Media Integration
Engaging with customers is important in business. Knowing the wants and needs of your customers can be made that little bit easier, especially as WordPress enables users to post comments on your page with their own social media accounts.
With so much choice to pick from on the internet, customers want their needs catered for within an instant. If your page doesn’t load within a matter of seconds, customers will simply go elsewhere, so it’s important that your website is mobile friendly, which allows your users to access your products and services 24/7 while on the go. As most themes provided by WordPress are automatically responsive, this means that your website can be easily accessed on a range of smartphones and tablets.
Not only is WordPress free to use, it’s SEO friendly too, meaning you can get a boost in search engine results to help build awareness of your small business. WordPress is mobile friendly, meaning that customers can navigate through your page whenever and wherever they are. It’s only natural that you will want to get the best hosting provider on the market, and when you factor in how many businesses use WordPress, it’s a no-brainer if you want to see success and growth.
James Daniels is a freelance writer, business enthusiast, a bit of a tech buff, and an overall geek. He is also an avid reader, who can while away hours reading and knowing about the latest gadgets and tech, whilst offering views and opinions on these topics.