4 Social Media Tips For First Time Business Owners
If you’re starting your first business, it’s important to establish a few solid marketing channels in order to grow. Paid ads, email marketing, PPC, and other channels form part of this, but one channel that you should definitely focus on in 2020 is social media.
Social media is creative, versatile, and offers a variety of unique ways to connect with your customers. Plus, it’s affordable enough for even small businesses to take advantage of.
Read on for four social media tips that first-time business owners need to know.
Get to grips with hashtags
Hashtags are integral to many social platforms. While networks like Facebook or Snapchat do not rely on them as heavily as Twitter, Pinterest, and of course Instagram, they are still well worth understanding for first-time business owners.
Think of hashtags as the connections between accounts, topics, content, and more on social. They are used to connect your audience with your brand, so they’re worth getting right.
The best hashtag strategy is diverse and well-researched. This means including a mix of both broad and specific hashtags.
For example, let’s say you operate a home furnishings business. A broad hashtag that you could use might be something like #interiordecoration, and a specific hashtag might be #kitchendecoration. This helps you get a mix of general traffic and more niche traffic (traffic that is most likely to convert) for your social media content.
Make the most of social media tools and tech
If you want to get the most from your social media strategy, you need to consistently and frequently deliver interesting and engaging content that your target audience wants to see.
Of course, such a strategy requires time, effort, and dedication to complete. But as a first-time business owner, time is a precious resource, and posting fresh content every day is all but impossible.
To that end, lean on tools to help you plan and schedule your social posts ahead of time. Social scheduling tools such as Buffer let you coordinate and schedule your content days, weeks, and even months in advance.
Prices vary for these tools, so be sure to take advantage of a few free trials before committing. It’s important to find one with an interface you’re comfortable with first.
Take advantage of built-in ecommerce features
Social media and ecommerce are a match made in heaven. As social media grows and the accessibility of ecommerce rises, even home-based businesses can benefit from a social sales channel integration.
Almost every social platform offers some form of ecommerce feature. Instagram has Shoppable posts and Product Stickers, Facebook has its Store, and even Snapchat is rolling out various ways for businesses to sell via its app.
A multichannel sales strategy is a must for growing your business in 2020. As a first-time business owner, you shouldn’t spread yourself too thin. But creating a solid sales presence on social is a safe and affordable option that is well worth considering.
Embrace the power of Stories
Some platforms — mainly Instagram and Facebook but Snapchat too, naturally — offer a Story feature. Stories are temporary photos, images, or clips that appear on your social profile and disappear after 24 hours.
Stories are great for connecting with your customers in a unique, creative way. Due to the ephemeral nature of Stories, they are perfect for giving your brand relevance and urgency that compels your audience to engage.
For instance, you could use your Stories to launch a competition, with entrance requiring people to tag their friends in order to win. In this way, you increase reach and engagement with your brand with ease.
It’s especially important to note that on Instagram, Stories essentially let you circumvent the algorithm that feed posts are subject to. This lets you get to your audience’s attention quickly, without the need to compete against the plethora of other content they’ll see on their feed — well worth knowing if you need to get your message out quickly.
If you’re a first-time business owner, it’s well worth establishing yourself on social media. Follow the tips above and create a stellar social strategy that helps your business grow and grow in 2020.