5 Social Media Strategies for Driving More Traffic to Your Website
You may not be surprised to learn that 90% of millennials use social media. But half of the baby boomers do as well, which means that even the older generation has widely adopted the technology and will only become more engaged as years go by. Because of that, companies are scrambling to get in front of the billions of people that use social media, hoping to leverage their followings into more sales and faster business growth.
However, the harsh reality is that followers don’t necessarily become customers. If you can’t get people to contact you or go to your website, chances are that they will never buy from you, even if they regularly read your posts. The good news is that there are a few relatively simple strategies that can produce excellent results in 2021 and beyond. Let’s explore them below.
Use the Right Tools
Maintaining a social media presence is hard work. In fact, planning and executing campaigns can be a full-time job, especially when you also have to interact with your followers and take the time to understand their behaviors.
That’s why if you don’t want to fall behind your competitors and want to make the most of the time you can allocate to it, using social media management tools is absolutely essential. For one thing, you will have a much easier time maintaining a regular posting schedule, as social media tools allow scheduling posts in advance, pre-labeled, and fully ready to go live without your intervention.
They can also simplify interacting with your customers by allowing you to create saved replies that your team can plug in as necessary without having to write them out each time. You can even use the tools as CRM solutions, tracking previous interactions with your followers and knowing exactly how to engage the next. Using social media management tools, you can simplify an otherwise complex process, automate manual tasks, and develop a more comprehensive strategy for boosting traffic to your site.
Make it Easy to Reach You
Sometimes, driving traffic to your site comes down to how easy you make it for your followers.
When you write an engaging post or share something valuable with your audience, many of them might be interested in reaching out or learning more about what you can offer. However, social media is full of distractions. Even if someone wanted to learn more, when they face friction in the form of having to look for your contact information, most people will probably opt to do something else.
Therefore, one of the easiest ways to quickly provide a boost of traffic from your social media platforms is to make your contact information prominently visible. You should also make sure to include multiple ways to contact you or learn more about what you can offer. A link to your website is a given, but you might also want to add a phone number, an email address, and even a link to your other social media profiles and your blog so that everything important about you can be found in one convenient place.
Post Links to Helpful Content
People don’t scroll social media for the ads. Most of the time, they are either looking for entertainment or useful information. And since you’re a business, the primary reason your followers choose to keep track of your social media platform is the information that you share.
Sure, some of it is announcements, special offers, and new product introductions, but a lot of it is also about wanting to learn more and trusting you as a valued source of information. So, when trying to leverage your following into more traffic to your website, it makes sense to take advantage of this desire by your audience by offering them high-quality content they can read on your site.
By promoting your posts on your social media channels, you can provide a quick boost of traffic to them while also offering real value to your audience, which will make them more likely to keep a close eye on your posts in the future as well. And don’t limit yourself to blog posts as well. If you have a useful infographic, an engaging video, or even a podcast, sharing them on social media can help you boost traffic and ensure that your audience knows about everything that you do online.
Use More Visuals
Walls of text can get monotonous pretty quickly. And on social media sites like Facebook, grabbing the reader’s attention is virtually impossible if all you’ve got to show them is a block of text, even if it covers a fascinating subject.
Visuals dominate the feeds of social media sites for a reason. They can be the focal point that draws the initial attention and gets the person reading, which is when you can tell the story you want to tell and get the post to be read. Photos are an easy way to make your posts more memorable, as they help for associations with what you want to say and attract the right people.
But, you should experiment with other types of visuals as well. These could include:
- Anything else that the social media platform allows
If you want to really make the most out of the visuals you use, try to make them tie into the story you’re telling and enhance it. That way, you will make your posts even more appealing and have an easier time convincing people to click through to your site.
Think About the Best Time to Post
If you feel like you’re doing everything right and still not attracting enough traffic from social media, the problem might be that you’re simply not posting at the right time. Different audiences have different social media browsing habits, so if you want to take advantage of the social media algorithms and leverage that early engagement into better visibility, it’s essential to know precisely when your readers are ready to interact with what you share.
A lot of that will depend on which social media platform you are using. For instance, on Instagram, research has shown the highest engagement numbers to happen between 9 AM and 11 AM. You should also consider whether you are working with B2B or B2C audiences, as that can impact when people are the most active as well.
Social media can be one of the most powerful ways of attracting visitors to your site. But to make sure you make the most out of your followers, having a comprehensive social media strategy is essential.
The tips we discussed in this article will help you make more conscious choices about getting more followers who actually visit your site and become customers.
Dave is a serial entrepreneur who co-founded Shortlist in 2018, a marketing un-agency that serves as an outsourced dedicated marketing team. He has also co-founded Less.churn, a churn reduction app, prior to selling it in 2018. In 2012, he quit his job to travel the world, and has visited over 65 countries.