5 Ways to Save Time on Your Content Marketing … While Getting Even Better Results
Content marketing is one of the many tools at the disposal of modern brands and businesses that want to get their name out there without relying on traditional promotional methods.
In spite of the benefits it brings to the table, content marketing can be time consuming and labor intensive. So what are your options if you want to harness it optimally without your resources being stretched to breaking point?
Don’t treat content as disposable
The never-ending churn of content can give you the sense that the output you produce is single-use. This is wasteful, as there are usually ways to repurpose or re-tool content generated in the past so that it can be impactful once again further down the line.
For example, if you’ve got short-form content designed for social media, this can usually be added to longer-form content like blog posts, beefing up and adding authority to what you publish on your website.
The reverse is also true; taking long-form content, such as an e-book or the results of a survey, and distilling this to some snackable facts will let you eke even more value out of your original investment with social shares.
Aim for goldilocks-level content
Content which can be considered goldilocks-grade is not too short, not too long, but just the right length to perform well for SEO purposes and to keep readers engaged without leaving them bored.
There’s no point pouring tons of time into producing long-form pieces that aren’t going to click with your audience or cater to search algorithms.
Average article length differs, but in general aiming for less than 2000 words seems the best tactic. Between 800 and 1000 is arguably the sweet spot, although some experts assert that you can still afford to go lower than this and not get penalized.
Take advantage of content syndication
When it comes to content syndication, an experienced vendor will be an asset to your efforts. Being able to generate the best leads through careful targeting, and having the option to syndicate not only written content, but also videos and other multimedia output, will put you ahead of the game and minimize the time you need to dedicate to this.
Check how content is performing and adjust accordingly
It’s impossible to make the right decisions when it comes to content marketing if you aren’t paying attention to the data at your disposal.
Conversion rates, or the number of people who encounter your content and subsequently engage with your organization in another way, such as by making a purchase or signing up to your mailing list, are key in this context.
If you aren’t taking conversion rate optimization seriously, by studying the ebb and flow of interactions with your content, then you’re missing out. This data can showcase your successes as well as highlighting your failures, and will let you get better over time, rather than stagnating.
Make email marketing a priority
It’s easy to get distracted by the need to generate content for the web, which can come at the expense of other areas, such as email marketing.
It’s better to treat every message you send to prospects and existing customers alike as its own piece of content, which needs to be just as polished and professional as anything you’d post publicly elsewhere.
The idea is that by taking more time up top, you’ll make savings in the long term because you won’t have to fight as hard to convert leads or convince people who’ve used your business before to do so again.