5 Ways To Optimize Your Landing Page

Landing pages are integral parts of digital marketing campaigns, but there is no universal formula to tell you how to design a perfect landing page. Each one has a different function and must suit the style of the targeted business, so it is necessary to understand your goals and create a landing page accordingly.

By definition, a landing page is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email, or an online advertisement. It’s a fundamental marketing feature because it gives businesses a number of practical benefits:

  • Landing pages make a great first impression on your customers.

  • They promote goods or services directly and effectively.

  • They improve a company’s professional authority.

  • They boost search traffic and ranking.

  • Last but not least, landing pages drive leads and conversions.

Of course, you can achieve these objectives only if you design a standout landing page. This is not an easy task, but we will help you get through it by explaining five ways to optimize your landing page. Let’s take a look!

1. Write an Excellent Copy

The success of your landing page depends on various factors, but copywriting is certainly the most important one. You need to impress visitors with brief and straightforward lines that clearly explain the purpose of your offer.

Make sure to write short sentences and use actionable words or phrases. Doing so, you will drive engagement and inspire more users to engage with the content. You are free to experiment with different styles in order to identify patterns that work well for your target audience.

Authority Hacker gives us a great example because they follow the basic rules of quality copywriting. Their landing page is simple, clear, and easy to figure out. All it takes is a quick glance to understand everything:

  • A headline that instantly reveals what Authority Hacker can do for you (build great sites).

  • You can see that the training is free of charge.

  • Four bulletins are more than enough to explain the dynamics of the training.

2. Pat Attention to Design

The best landing pages perfectly combine textual and visual content, which is why it’s essential to take care of web design. Once again, you should keep it simple and avoid exaggerations. There is no need to add too many visual elements because it might ruin users’ experience. You are free to add an image or two, but make it discrete and meaningful.

Jake Gardner, a digital marketer at EssayNinja, says the goal is to create a simple layout that puts an emphasis on your unique value proposition: “You want to communicate a highly specific message, so keep the design subtle and don’t show off. Your ultimate objective is to force visitors to focus on your call to action (CTA).”

Besides that, you should never forget that the majority of users now browse the Internet on smartphones. This means you’ll need a responsive template that fits all sorts of devices (laptop, tablet, mobile) and display dimensions.

3. Create an Outstanding CTA

When someone lands on your web page, you want this person to continue and take the next step based on your instructions. In other words, you want them to follow your CTA and become verified leads. What makes an outstanding CTA? It’s not only one thing but rather a set of features:

  • CTA buttons are bright and colorful. You need to use a color that contrasts the background in order to make it more visible.

  • CTA buttons are large. This element needs to stand out from the rest of the content.

  • CTA buttons include a simple and direct copy. All it takes is a short but engaging phrase.

If this sounds too complex, take a look at UK essay. This landing page keeps the CTA above the fold and it is large enough to get noticed quickly. At the same time, the action button is red and it directly opposes the white and blue background. And the copy is both short and effective: Order now.

4. Optimize for Engine Searches

Although marketers don’t see landing pages as their usual pieces of content, the fact remains that landing pages need to respect the rules of search engine optimization (SEO). For this reason, it is crucial to create the right keyword strategy and optimize content for engine searches.

One solution is to use relatively common keywords and incorporate them into your landing page. However, we strongly encourage you to dig deeper and find alternative search terms and phrases that can take web page ranking even higher.

As a marketer, you probably know and use a whole bunch of tools, so we will only point out the importance of Google Keyword Planner. Google’s native platform handles huge volumes of relevant information and you should stick to it in all situations. It allows you to identify the latest keyword trends, so make sure to let it guide you through the keyword research process right from the beginning.

5. Prove Your Points

The last advice on our list is to prove your points by showing customer testimonials or any other information that confirms the authority of your business. It’s a powerful optimization feature that gives your landing page a notion of professional credibility.

The power of word of mouth marketing is gigantic. Studies reveal that almost 90% of customers trust online reviews written by other consumers as much as they trust recommendations from personal contacts. This is exactly why job seekers search for user review sites like VelvetJobs or ResumeGo before they choose the best CV writing service.

When you build a landing page, you should always mention satisfied clients, show customer testimonials, or display the number of downloads. All these tricks will make the landing page better and increase the odds of driving more conversions.


A landing page is a fundamental marketing feature that has the potential to make or break entire campaigns. It can drive new leads and generate conversions, but it can also slow down your marketing efforts in case you don’t optimize it properly.

In this article, we showed you five practical ways to optimize a landing page. These are not the only tactics you can use to improve your landing pages but they are certainly the best, so make sure to check them out and use them in your everyday work – you will see the first results almost instantly!

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  1. Joy Martin on November 15, 2019

    Hi Michael Gorman,
    I read your blog it was amazing written by you. keep it up.


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