9 Practical Tips And Strategies For A Successful Social Media Lead Generation
In today’s business world, the best places to market and find leads are shifting away from the traditional channels. As people become more digitally conscious, social media has proven to be a powerful arena where you can attain your biggest growth.
Statistics say that over half of the world’s population (58.4%) now uses social media, which is about 4.62 billion people around the globe. In addition, more than 400 million users have joined within the last 12 months, which is about 13 new users every second.
With such an opportunity, social media can help you achieve better results and have a more productive sales funnel, but only if you know how to start with effective marketing and outreach.
This article will share a strategic playbook of tips and tactics for generating high-quality leads on social platforms.
- Optimize Your Profile
Before you do anything, take a look at the social profile of your business. You want to make sure that everything is in place so you can drive leads organically. Your profile should provide the means to contact you, shop, sign up for your newsletter, and others.
- Provide Contact Details
Your contact information should be readily available on your social profile. Likewise, make sure you can support customer inquiries by email, phone, messaging apps, or other means.
- Add Call-To-Action (CTA) Buttons
Different platforms offer unique profile features. Depending on your goal, you can use the features to add CTA buttons.
A ‘Sign Up’ button on your business Facebook page can help increase your newsletter subscribers. If you want to add bookings and appointments, you can use CTA buttons like ‘Get Tickets,’ ‘Reserve,’ or ‘Book’ to your Facebook or Instagram profiles.
- Add Link To Your Bio
You can also add a link to your bio for people to click. This is often taken advantage of on Instagram, but can also be helpful on LinkedIn, Twitter, and Pinterest.
- Aim For Social Content Distribution
Creating high-quality content isn’t enough if they don’t reach your target audience. With this in mind, social media is an excellent avenue for distributing your content and gaining leads.
To start, make a content audit and learn which social posts engage users the most so you can allocate your resources and serve your followers better. You can create a content calendar to visualize ideas and make the strategy easier to implement.
Next, develop a content distribution strategy. You need to identify ways to distribute your content actively to get maximum exposure. Most social marketers leverage scheduling solutions to post their social content automatically.
Then, ensure you measure results and track key performance indicators, like engagement, awareness, and return on investment, to optimize your social content strategy.
Remember, a solid social content marketing strategy has the power to make your brand viral and turn your followers into fans.
- Run Paid Social Ads
If you want instant results, paid social ads are your best choice. If done right, paid social ads are a stellar lead generation tool that saves your business time and costs.
Besides, businesses that run social paid ads encounter benefits, such as increased engagement, reaching out to the exact audience, more followers, and many others.
Most social platforms offer paid advertising, so your choice will depend on where your audience is. If you’re a B2C business, then you should start with Facebook. The platform’s lead ads allow prospects to send you their contact details with just a few taps. Because Facebook is the parent company of Instagram, they also have the same type of ad.
Meanwhile, if you’re in the B2B industry, LinkedIn paid ads are your best option. You can sponsor content there, similar to a sponsored post on Facebook, Instagram, or Twitter.
- Host a Live Event and Conference
Another good strategy for generating leads via social media is by hosting live events or conferences. These are contents shown live or in the moment online.
Some experts say that webcasts and webinars are the single most effective content tactic for marketers, beating out case studies, blogs, and research reports. Hosting a live event is a great way to attract a highly relevant audience while also establishing your authority and expertise in the field. This means that it is also great for generating leads on social media because people have to provide their information to join or sign up for a conference or an exclusive event.
You can host a conference on topics that would intrigue your target audience and relate to your brand’s values. You can also use the event to share trending industry topics, invite influential speakers, and provide actionable tips.
If you want to try out a more friendly live event, host a presentation, FAQ, or Q&A on Facebook Live.
- Produce Gated Content
Any media placed behind a lead capture form is known as gated content. Here, a user needs to provide personal information in exchange for access to something valuable you offer, such as in-depth tips, market research, or case studies.
Gated content can help increase lead generation and conversion and improve customer loyalty. Hence, offer something valuable for a successful gated content strategy. People are unlikely to give their personal information for nothing.
Thus, you want to offer concrete and tangible benefits for this exchange. You need to create content that’s specifically tailored to your niche audience and offer something else that other businesses don’t. A specific topic that captures the audience and addresses their pain points can be the push they need.
- Automate Your Accounts With Chatbots
Chatbots and instant messaging have become powerful weapons for businesses in social media. Chatbots can automate your social media lead generation by allowing businesses to connect with their prospects outside of your working hours.
Chatbots on social messaging apps, like Messenger, allow users to learn more about your business and the services you provide on their own. With AI bots, you can set predefined answers to customer queries across social networks and understand the intent of your visitors.
Additionally, smart bots can also use previous interaction history to develop a specific profile for each user. This allows them to deliver personalized messages, product suggestions, and content.
In short, you can develop an effective social media engagement strategy and boost your lead generation goals with an AI-powered chatbot.
- Share Social Proof
Testimonials and customer stories can provide the social proof you need to convince prospective clients and obtain new leads. You can demonstrate brand value and increase trustworthiness by showcasing how past clients have enjoyed and benefited from your services and products.
According to statistics, 2 in 3 people are more likely to buy something from a brand after watching a testimonial or review video that shows how a business, service, or product has helped customers.
You can request an interview with your past clients so they can share their success stories with your products and services. You can also ask them to leave a review on your social media profiles. Moreover, you can try creating a dedicated album or ‘Story’ highlight showcasing a collection of review statements and testimonial screenshots. In this way, new users can easily access them when they visit your profile.
- Create A Referral Campaign
The effectiveness of referral or ‘refer-a-friend’ campaigns in engaging your social followers and generating more leads for your business has never been more evident.
Most buyers trust the recommendations of their family and friends. Thus, referrals are a great way to reach new prospects while engaging your existing customers.
You can also start a referral campaign where each customer referral would translate to a gift or reward, engaging them and making them more likely to share more about your products and services with their social circle. You can also create convincing offers for referees and referrers, such as gift cards, cashback rewards, discounts, and cash incentives.
You can set up a referral campaign across social networks and grow your customer base dramatically with the right solutions.
- Collaborate With Social Media Influencers
Because social lead generation is tied to how many know about your brand and see your posts, doing everything by yourself can be challenging, especially if you’ve only started growing your audience.
Thus, an easier way to increase your followers and views quickly is to partner with an influencer in your industry. This collaboration allows you to build authority, increase brand exposure, and connect with new audiences. Influencers can help drive traffic to your website and lead new customers to your services and products.
There are several ways to use an influencer. You can get them to feature your products in their live videos or photos or ask them to share an engaging and unique story about your brand.
You can also ask them to promote unique discount codes and other branded promotions. Furthermore, you can ask them to create tutorial videos regarding your product while giving honest feedback and reviews.
You can’t ignore social media if you want to generate leads and sales in today’s digital world. Social networking sites, like Facebook, Instagram, LinkedIn, and Twitter, are swarming with potential customers eager to buy from you, as long as you can find and attract them.
So, ensure you follow the tips and strategies presented here to generate leads via social media to keep your sales funnel full and ensure business growth and success.
Neil Scott is a content marketing manager whose greatest passion includes food, technology, and all things related to outdoor activities. He also has a background in web development and loves to be among the first to find out about new trends and technologies.