Helpful Tools You Can Use if You Are in the Marketing Business
There’s a lot of work that goes into marketing a business. If you’re someone who provides marketing services on behalf of other businesses, you know how much it takes to market just one company, let alone all of your other clients. To keep things organized and make the most of your time, it’s essential that you have the right tools by your side.
Luckily, there are plenty of tools available that are perfect for people in the marketing business. Whether you’re looking for something that will automate some of your simpler tasks or make things more organized, integrating these tools can lead to more efficient use of your time.
One of the most important aspects of running a marketing business is bringing in new clients. You need to make a good impression and show them why you are the best person for the job when it comes to marketing their business. One way to boost your initial impression is through a professional proposal. The proposal contains all the things you’ll do for the company along with your prices. You can use proposal software to put every necessary detail together without wasting a lot of time.
Creating a new proposal each time you talk to a new client takes up time. Instead, you should have some templates ready to go that you can adapt for each new pitch.
For example, if you’re proposing that you build someone a new website, you can use a web design proposal template and fill in the details. This will not only save you time but also include all the important information and ensure that your proposal looks great.
Social Media Automation and Management
Social media is a major component of most marketing plans these days. As a business that manages marketing campaigns for other companies, you’re likely in charge of several different social media accounts. Without the right tools in place, you’ll waste a lot of time switching between accounts and creating new posts.
Look into setting up some social media automation tools. These will allow you to create posts ahead of time and schedule when you want them to go out. You can also automate many routine tasks within these tools.
For example, with LinkedIn automation software, you can automatically post updates and gather leads in one place. This will save you a lot of time from having to manually go through each LinkedIn account and perform these actions.
In addition, some tools allow you to manage multiple social media profiles from within the same tool. By connecting all your various campaigns into a single account, you won’t have to waste time logging in and out of each platform. Just be sure you have a strong organizational system in place, as you don’t want to accidentally post messages on the wrong account.
Writing is likely another major part of your marketing plans. Whether you have a full content marketing strategy going or just some simple social media posts, you’ll want each of your posts to be well written. Even if you’re an excellent writer, it’s easy to make mistakes as you go along. It’s a good idea to invest in a good grammar checker, regardless of your writing ability.
A grammar checker automatically scans your text and looks for any issues with spelling or grammar. It can also offer suggestions for how you can improve your writing and make it more appealing. A grammar checker like Grammarly works in both web browsers and word processing tools, allowing you to have it with you wherever you’re working. Set up your grammar checker, then be sure you’re using it whenever you communicate with clients or create something on their behalf.
Marketing online is all about targeting the right keywords. As a marketing business, you need to identify the best keywords for your clients. If you don’t already have a keyword research tool, you’ll want to get one soon.
A keyword research tool tells you important information such as the popularity of a certain keyword along with how competitive it is. Through a keyword research tool, you can find keywords that are popular yet easy to rank for in search engines, making it easier for customers to find your clients.
Project Management Software
Finally, project management software can make organizing all your different campaigns easier. As your campaigns grow, you’ll have a lot of moving parts. For example, you may simultaneously have advertising, content marketing, and social media marketing campaigns all running. It will be important for your different team members to communicate with one another and ensure everyone is on the same page.
With project management software, you can track the status of each stage of your campaigns and share updates. You can also share essential files and, in some instances, update them in real-time. There are many different project management software options to choose from – try a few of them out and see which one works best for your team.
Get the Tools You Need for Success
Running a successful marketing company requires the right tools. Your time is valuable, so don’t waste it on tasks that software tools could do for you. Hopefully, the list above was able to offer you some ideas and you’ll be able to make your marketing business much more efficient going forward.
Dave is a serial entrepreneur who co-founded Shortlist in 2018, a marketing un-agency that serves as an outsourced dedicated marketing team. He has also co-founded Less.churn, a churn reduction app, prior to selling it in 2018. In 2012, he quit his job to travel the world, and has visited over 65 countries.