How Digital Marketing Can Increase Your Revenue
A large majority of digital marketing comes from SEO (Search Engine Optimization) and content marketing. While these are excellent ways to increase your company awareness, they may not lead to a spike in revenue.
There are multiple methods that the age of internet marketing has to offer, and you may be surprised by how much effect the small details have on your strategies. If you try to market your business using the techniques from years past, you may hit the ceiling with how successful you will be. The following creative methods of digital marketing are likely to help you to increase your revenue:
Make Your Website Stand Out
When first starting, many companies use a basic template that doesn’t convey the purpose of the company. There is nothing wrong with saving money on a template, but spice it up with a company logo and some articles written by you or your employees to grab the customer’s attention.
However, you may find that investing in a reputable web design firm could give your website that competitive edge and make it much more palatable to a wider range of customers.
It is essential to recognize that your customers are individual people. They get bombarded by form emails and form letters daily. Make your emails stand out by addressing them by name and personalizing their experience. This does not have to be done by hand and can be automated with an email program.
This will help lead to more conversions when it comes to website visits vs. purchases. Your website can also gather information about a customer’s location through tracking plugins and other tools to better advertise to your target market.
Pay for Advertising
Free advertising is the best thing for a startup business, but it will only get you so far. Once you are on your way to creating a thriving business, consider using paid digital advertising to give yourself a boost. Since it is contained on the internet, there are few costs associated with creating ads.
It is best to have a targeted market before you start paying for advertising, as this will help you get the most for your money. The age-old saying, “You have to spend money to make money” may have been about marketing with how true it has become.
Social Media Advertising
Paying for advertising is the first step, but then you must choose where your ads will run. Social media has become one of the top locations for marketing because of the sheer number of users worldwide.
Platforms like Facebook, Instagram, Twitter, Reddit, and so on, provide a bridge between you and your audience. These platforms will also allow you to gather insight into your target audience by tracking which page the link came from.
Guest Posts and User Generated Content
You can grow your business and increase your revenue through the personal experiences of the reviewers. Whether you provide a free product to them to advertise on their channel or platform on social media or ask for an honest review to post on your website, you can increase your sales.
Customers are often persuaded more by reviews of other users over the description of the products. They are more likely to buy your product or service if they see multiple people with positive experiences.
Guest bloggers or other articles can also increase your revenue by expanding your audience to include your guests. Articles can be posted on various blog sites for free and drive traffic to your site without paying for extra advertising.
Another option is to use content already generated by the users of your products. If you find that someone is posting on a social account about your company, you can reach out to them and ask to share their post on your social accounts. Most will agree, as it boosts them as much as it does your business, but make sure to ask before sharing.
Increase Productivity with Automation
Many processes can be automated and can free your staff, or yourself, to work on other projects. Email promotions or ad campaigns can be prepared in advance then set to automatic delivery. This will improve your productivity and allow you to tackle the most critical tasks.
Within automation, there is still room for personalization. If your website requires a login or other information, you can use this to personalize the promotional emails to your target audience. For example, most websites require at least a first name and an email address to sign up for promotions, so use this simple info to address the customer by name.
Automation can be as simple as using a synced calendar to keep everything organized, to product releases going on an automatic schedule.
SEO (Search Engine Optimization)
Many people have heard of SEO, but they do not understand how to make theirs better. One easy tip for SEO is to use local optimization to increase traffic in the area of your business. Local searches are much more likely to lead to your website than broader searches, and local SEO can lead to a much higher conversion rate.
Google searches dominate the market, and that is where most businesses focus their efforts. There are other search engines out there, but they represent a small portion of the market. If you concentrate on Google analytics to drive your SEO, you will be well on your way to helping your company be successful.
SEO incorporates keywords, content, traffic, and many other aspects of your site and advertising to make the SEO work for you.
Content marketing focuses on creating, you guessed it, content. The spotlight is on creating content that is not necessarily advertising in nature but increases interest in a particular product or service. Content marketing relies heavily on social media to gauge interest in specific topics and tailor content to pique the market’s interest.
This type of content can be outsourced to freelance writers or done in house for lower costs. It involves sharing blogs, articles, videos, eBooks, and many others. Often, you will be able to find these on the internet without having to create them yourself. Use caution when sharing content from other people and ensure you have permission to do so before you share it.
A successful digital marketing campaign relies on knowing your target audience. Understanding who the top users of your product or service are will help you market to them and save money in the long run.
Knowing your audience is more than knowing what age group you are looking to market to. You need to find common interests between your market and other markets to know where to advertise.
For example, if you have a business that sells eco-friendly handbags, your target audience will likely be interested in other eco-friendly products. Advertising your product on a blog that shows examples of things that are better for the planet will help your brand receive more interest.
Creativity in Marketing
The internet is flooded with advertisements from beach towels to home-improvement sites. Help yourself by making your content creative and original to draw positive attention. You want your customer to remember your company in a positive way, so they are more likely to think of you when they need what you have to offer.
Use your money wisely and invest in quality advertisements that you can reuse and save money overall. Quick and sloppy marketing campaigns do not translate well to the customer, and they are less willing to spend money when they have a negative opinion of your ads.
Track Your Results
As you expand your digital marketing strategies, use what information you have gathered to improve your next campaign. If more people are clicking your ads from Instagram than Facebook, consider putting more effort into your social media advertisements to boost your sales where they are already gaining more interest.
There are many websites that can help you track your site’s traffic and ad campaigns, and they will give you the insight you need to narrow down your target market. Using many of these strategies simultaneously will help grow your business at an accelerated pace.
Your Marketing Needs to Grow With Your Company
Marketing strategies will not stay the same from year to year and can even change monthly. Understand that you will likely need to change your digital marketing strategy multiple times before you find one that works for you.
While it would be beneficial if you are able to do all of the things on this list at the same time, it is understandable if you have to pick and choose your strategies at the beginning of your business.
The world of marketing is an ever-evolving beast, and with the addition of social media platforms, it seems that digital marketing has taken over the world. Many of these strategies are free to use and will help you gain customers over time. If you have the money to invest in marketing, digital marketing is strongly recommended.
Through analytic websites, you can learn about your business and how it affects the market. Do your research and learn what it takes to be successful in the market, and you will increase your revenue in no time at all.
Gabe Nelson is a content specialist of over 7 years of experience. Just out of high school he set off crab fishing on the Bering sea in Alaska. From there he went back home to finish his college degree at the University of Montana. He has written hundreds of content pieces in numerous niches. Currently, he lives in Missouri with his wife and kids.