How to Use Mobile Inbound Marketing Strategies
Nowadays everything is ready for the mobile. From all kinds of websites to apps, shops, games, music subscriptions, movie streaming platforms, and so on. It seems that today there are more than 14 billion people using mobile devices for entertainment, shopping, researching, sport, and socialization. Mobile devices have influenced economic activity, communication, health, education, finance, as well as agriculture and education productivity worldwide. These are some reasons that prove that the most effective ways to reach out to your audience are by using the best mobile inbound marketing strategies. Give your audience a good reason to interact with your product. Make them come to you with actionable solutions and powerful content.
Launch of a New App in Mobile Stores
There are two platforms that are the largest ones and mostly preferred by people. We’re referring to Google Play Store for Android system and Apple App Store for iOS. However, there are also other app environments where you can launch a new app. These are beneficial for web developers, web designers, as well as for the marketing and content teams. For a complete list of app stores, you can check out the Business of Apps article, which is constantly updated with the latest stats. For great achievements, you should include your app across various platforms. Hubspot identified four main stages of inbound marketing. They say you need to attract, convert, close, and delight your customers. We strongly recommend considering these four stages as the cornerstone of any successful mobile inbound marketing strategy.
If you want to launch a new app, you have to establish in which mobile store you would like to include it and study the platform’s specifications. Take a look at how your competition is doing it, and think outside the box. Start to outline the marketing strategy for your app by answer these questions:
- Who is your targeted audience?
- Which are the most popular apps in your niche?
- What are people saying about other apps?
- Which are the best app review or tech blog websites that can help you spread the word about your app?
Tell Your App Story
If you already have a business and this app is tight with it, just write down the story. From how it all started and why you considered designing an app for people to enjoy.
- Strong app name so people can memorize it easily.
- One-of-a-kind product description, tailored for the app store.
- Highlight the app’s benefits and solutions.
- Create valuable content about the app through blog posts, press releases, social media content, video content, and email marketing campaigns.
Connect with Your Target Audience
Your mobile audience wants to hear everything about you and your products. Since mobile readers are different from those from desktop, everything must be designed for them. Even your content has to be properly addressed.
- Identify and understand your target audience.
- Create pages on relevant social media channels.
- Recognize the audience’s merits on your website and social media accounts.
- Respond to their queries via live chat within the app or via other channels.
- Daily basis email newsletters for mobile users.
- In-app messaging to enhance the UX.
- Ask for feedback from your audience.
Social Media Presence Sustains Your Mobile Inbound Marketing Efforts
A great tool to market your mobile inbound marketing efforts is to benefit from your business social media presence. It gives you access to a broader audience and allows you to connect with your followers personally. The social media presence also gives you the possibility to become viral by publishing engaging content. Choose those social media networks that are relevant for you and for your business. For example, if you cannot provide short, funny videos, maybe TikTok is not a social media fit. Bear in mind that everything you post must be highly optimized for mobile devices, from images to videos and content. Keep it short and simple!
Your users will recognize a natural, personal approach on social media rather than a marketing voice. Talk with your audience, not to it! Another great opportunity that social networks offer are private or public discussion groups from which spring different communities.
Another aspect you need to pay attention to is AI growth. With people spending more and more time on their mobile devices, using voice search, you also have to optimize your content accordingly. According to Google’s statistics, “63% of Smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in.”
Essential Apps Everyone Should Know About
People are dependent on mobile devices, especially smartphones. Our whole life is now organized within different apps and is kept in the pocket. From paying bills, finding vacation hotels, holding business video-calls, keeping reminders, making notes to exercise, food monitoring, playing games, watching videos, and listening to music, our smartphones are everything for us. Below, we’ve listed some of the most popular apps people use daily, based on interests:
Please note that we are not promoting any of the below.
Facebook, Messenger, Viber, WhatsApp, Instagram, Snapchat, TikTok, Pinterest, Twitter
Zoom, Google Meet, Microsoft Teams, and Skype – meetings, video conferences.
YouTube, Spotify, Yippee TV, Minno Kids, Netflix, HBO Go, PUBG Mobile
Location-based service apps – maps, cabs, time-tracking, on-demand courier delivery
HERE Maps, Bing Maps, Google Maps, Uber, iFlow App, DPD
Firefox, Vivaldi, Opera, Microsoft Edge, Google Chrome, UC Browser
Accommodation Booking Apps
Airbnb, Booking.com, Trivago, Hotels.com, Tripadvisor, Goibibo
Amazon, AliExpress, Wish, eBay, Alibaba
Cloud Storage Apps
Google Drive, Dropbox, OneDrive, Sync, iCloud
UberEats, Glovo, FoodPanda, Just Eat, Deliveroo
With a growing demand for mobile devices and users of all ages, mobile apps are more and more popular, with appealing visuals, fully-functional, and intuitive built-in features. Every day, hundreds of new apps are released in the mobile markets, helping users be more effective with their tasks.
Many businesses opt to have their own app so people can use it right from their mobile devices. Mobile stores represent another way to attract new prospects that eventually convert into paying customers. Furthermore, every mobile inbound marketing strategy should be concise and straightforward, based on valuable, well-researched content. If your products are intuitive, easy-to-use tools, and are exactly as advertised will ensure a popular and positive reputation among other apps.