Marketing Insights: How Companies Lure You into Buying Things You Don’t Need

As we all know, marketing is an essential part of any business and it plays a significant role in attracting and keeping the customers. Companies use various techniques to influence people and make them buy their products. Some of these techniques are subtle and not easily noticeable, while others are more straightforward.

Anna Rosak, a digital expert from Polish platform KasynoHEX, has a solid understanding of marketing and she has helped us with gathering the most common marketing tricks.

In this article we will discuss some of the most common marketing tactics used to lure customers into buying things they don’t need. Without further ado, let’s take a look at them!

 

Emotional Appeal

Let us start with the technique called “emotional appeal”, which is one of the most common marketing techniques used to attract customers. Companies use emotional appeals to create a connection with people and to evoke emotions that make them feel good about the product. For example, advertisements that feature happy families, beautiful landscapes and emotional music are designed to make customers feel good about the product and associate it with positive emotions. It’s not a coincidence that we see all these in TV commercials!

 

Bonuses and Rewards

Many companies use bonuses and rewards as a marketing tactic to lure customers into buying their products. For example, online casinos often offer bonuses and rewards to new players as a way of attracting them to their site. These bonuses can include free spins, cashback offers, and other incentives. The idea is to entice customers to sign up and play their games, with the hope that they will eventually make a real-money deposit.

“When it comes to gambling niche, granting an exceptionally good bonus has proved to be the most gainful type of marketing strategy. Free casino bonuses, or bonus bez depozytu w kasynie, how we call them in Polish, are the most sought out type of bonuses among Polish audience”, says Anna.

 

Scarcity and Urgency

Another popular marketing technique is to create a sense of scarcity and urgency. Companies use this technique by suggesting that the product is in limited supply or that the offer is only available for a limited time. This creates a sense of urgency and prompts customers to make a quick purchase decision.

 

Loss Aversion

Loss aversion is a psychological concept that refers to the fear of losing something of value. Companies often use this concept in their marketing by highlighting the potential risks of not buying their product. For example, an advertisement for home insurance may focus on the financial loss that could result from not having insurance. By emphasizing the potential loss, companies aim to create a sense of urgency and prompt customers to take action.

For example, a mobile phone company may run an advertisement campaign offering a discount on a new phone model with a limited-time offer. The ad emphasizes that the offer will expire soon and that the customer will miss out on a great opportunity to upgrade their phone and enjoy the latest features. By highlighting the potential loss of not taking advantage of the offer, the company appeals to the customer’s fear of missing out and encourages them to make a purchase. Don’t let yourself be tricked like this!

 

Social Proof

Another marketing technique worth knowing about is called Social proof. This technique involves highlighting the popularity of the product by showing that many other people have bought or used it. Companies use this technique by displaying customer reviews, testimonials and social media comments to create a sense of popularity and increase the product’s perceived value. “The goal here is to make you feel like you are missing something that all other people already have or aim to get”, Anna told us.

 

Conclusion

As we can see, companies use various marketing techniques to lure us into buying things we don’t really need. “Understanding these tricks and tactics can definitely help you make better shopping decisions and avoid falling for marketing ploys that are designed simply to influence your behavior”, Anna concludes.

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