Small Business Digital Marketing: 4 Tips to Boost Your Website Traffic
Do you dream of looking at your site analytics and seeing a big upturn in traffic? It doesn’t have to just be a dream!
The average marketing spending of companies is around 7-12% of revenue, which is a sizeable chunk to spend, so it’s clear that there is value in it. But where do you start?
We’re here to help—we’re going to take a look at 4 small business digital marketing tips to boost your website traffic, so keep reading as we dive in.
Harness the Power of Facebook Ads
While Facebook itself doesn’t have the monopoly on social media as it once did, the overall company (Meta) still has loads of advertising power.
You’ll need to have an active business page for this to work. Once everything is up and running, create a Facebook ad as follows:
- Give it a name and choose the destination (your website).
- Choose who will see it by selecting the audience you want to target.
- Set a budget for the time period you want to run the campaign.
- Track results using Facebook insights data.
You can use these ads to drive website traffic; just make sure they lead back to pages where customers will find useful information.
Focus on a Few Social Media Platforms
It’s tempting to try and be everywhere, especially when you’re first starting out.
However, the reality is that you don’t have the staff or time to do it all. Focus on a few social media platforms where your customers are and focus on doing those well.
Consistency is the name of the game here: remember, your goal is to build relationships with your audience. If you are managing a restaurant, for instance, share your food-making process with your audiences to connect on a more personal level.
That’s why it’s so important not to spread yourself too thin in terms of posting frequency, but also in terms of content type and quality. For example, if you’re only sitting down once a week to write posts for all of your accounts, that likely means that each one will get less attention than it needs.
Reach Out to Your Local Community
Don’t overlook your local community as an important potential source of business.
The advantage of social media and other digital marketing platforms is that they allow you to reach many people outside your existing customer base.
However, always be mindful that most businesses still operate on a local level; they don’t have the resources to ship products globally or have branches in numerous locations.
Local customers are likely to be the most interested in what you have to offer and will also appreciate knowing that their money is staying within the community.
Start a Blog
One of the best digital marketing ideas, and most effective ways to bring organic traffic to your website is to make sure there is relevant content. And one of the easiest ways to produce this content is to have a blog.
That’s right, blogs are more than just a way to keep people on your website for longer. They can actually draw traffic.
It’s relatively simple, too. Use a keyword research tool to find top keywords, and make sure they’re featured on your blog posts. Don’t overstuff, though, as Google will pick this up!
Small Business Digital Marketing Doesn’t Have to Be Complicated
You’d be forgiven for putting off your small business digital marketing strategy because it can seem an intimidating task.
Marketing companies will tell you they have the golden nugget that will bring more traffic, but the reality is that anyone can boost their SEO with a little on-site TLC.
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I am the owner at Tribulant Software and I have a great passion for WordPress, development, blogging and the Internet in general. Building useful plugins to improve WordPress’ functionality is my goal.