Strategies To Improve Marketing Performance

Looking to improve your business’s marketing performance? Whether you are a new business, an SME, or a large business, if your marketing is not up to standard, then you are limiting your own success. You could have the best products/services on the market, but without high-quality marketing campaigns, you will find it very difficult to achieve any kind of success. So, what can you do to improve the marketing performance of your business? This post will offer a few suggestions that should help you to get your business noticed, improve your reputation and help to attract new customers to your business.


Create Customer Personas

Businesses often struggle with their marketing because they are not engaging their target market. To find success with marketing, you need to know your target market and have a strong understanding of their wants, needs, likes, and dislikes. This is why it is helpful to create a few customer personas so that you can picture your target market in your head and find the best ways to appeal to these people.


Create High-Quality Content

Another reason that businesses often struggle with marketing is that their content is of low quality. Every business is creating a steady stream of content these days, but businesses that succeed are putting in the effort to create content that will add value, engage their target market and stand out. Instead of generic content, consider topic ideas that will engage, entertain and/or educate your target market. You should then find ways to bring this content to life with pictures, video, audio, infographics, animation, and anything else that might be effective.


Focus On Word-Of-Mouth Marketing

It is best to focus on the types of marketing that are delivering results for your business. Usually, word-of-mouth marketing will be the most effective because it builds credibility and helps you to find customers that you previously may have struggled to reach. To benefit from word-of-mouth marketing, you will want to focus on:

  • Customer reviews
  • Referral program
  • Influencer marketing


Use Octo To Manage Components

Jira components can be a smart way to break down your marketing projects into smaller sections so that each area can be managed. The best way to manage Jira components is with Octo, which allows you to manage components from a centralized view and share and sync across all of your Jira projects. If you want to improve your marketing performance and streamline projects, then it is a good move to go with Octo – component versions, subcomponents and sync for Jira.


Measure Success

Finally, you want to make sure that you are measuring your success so that you can see what areas are worth investing more in and what campaigns can be scrapped. Establish your key performance indicators (KPIs) so that you can get a clear idea of your marketing campaign performance.


This post should help you to improve marketing performance so that you can boost brand awareness, attract new customers and compete at a higher level.

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