Understanding CPA networks: how to choose the best CPA network and increase income via partnership with TerraLeads

The popularity of CPA networks has been on a steady rise in recent years. Currently, the market volume of affiliate marketing is estimated at $27.8 billion. However, experts anticipate that the market share will increase to $48 billion by 2027. Approximately 80% of marketers use affiliate marketing tools to increase brand recognition, and over 100,000 companies are already operating in the industry.

The number of specialists interested in cooperating with the CPA network has been increasing every year. Affiliate marketing enables you to work from anywhere in the world, choose exciting products and services to promote, create a source of additional income or change your career altogether.

Although, to achieve success in this field, you require the support of a reliable partner. This article will tell you how to choose the best CPA network to engage in affiliate marketing and increase your income.


What is a CPA network and how it operates

A CPA network serves as an intermediary between advertisers and affiliates. The purpose of this collaboration is to attract partners to promote the advertiser’s goods and services. The product owner creates offers and lists them on the CPA affiliate network. Affiliates, who are partners of the network, promote the offers and receive generous remuneration for their efforts.

The CPA cooperation model involves payment to the affiliate when the user completes a specific action. The type of action required depends on the product features and promotional goals. For instance, CPA networks may use the following types of remuneration:

  • CPS (Cost Per Sale) is a model in which affiliates are rewarded every time a user makes a purchase. This model is commonly used to increase sales of goods or services.
  • CPL (Cost Per Lead) is a payment model where affiliates are rewarded for users who provide their contact details, fill out a form or questionnaire. This format is useful not only for increasing sales but also for building a customer database.
  • CPI (Cost Per Install) is a model usually used to promote mobile applications and programmes. The advertiser pays for the installation of the application by the user attracted through the affiliate.
  • CPV (Cost Per Visit) is the payment for visiting a page or viewing content. This model is effective if the advertiser’s goal is to attract traffic to their website or increase brand recognition.

The mechanisms of CPA networks in marketing campaigns depend on various factors, including the vertical itself, offer’s features, preferred traffic sources and the socio-cultural environment of the country where the product is promoted.


Benefits of partnership with CPA networks

One of the key features of operating with a CPA affiliate network is the mutual benefit that all parties derive.

The advantages of this cooperation for the affiliate are:

  • A vast selection of verticals and offers.
  • Development of digital tools and platforms for promotion.
  • High income.
  • Flexibility in the choice of payment models.
  • Professional and high-quality support.
  • Transparency of payments through tracking statistics.
  • Bonus programmes for affiliates.

The advertiser also benefits greatly:

  • No need to search for affiliates yourself.
  • Ability to pay only for tangible results.
  • More efficient communication with the intended audience.
  • Budget optimisation.
  • Ability to scale advertising campaigns.
  • Availability of statistics and analytics.


How to choose a suitable CPA network

The selection of a CPA platform can significantly impact the effectiveness, profitability, and quality of future promotions. To accurately evaluate the network’s effectiveness and select the appropriate platform, it is essential to consider several factors.

  • Reputation and expertise. Find out how long the CPA affiliate network (cpa affiliate network) has been on the market and seek reviews from partners who have already cooperated with the company.
  • Vertical. Choose a network that promotes products or services that are in stable demand among customers.
  • Technical support. Find out in advance how the platform’s technical support functions and whether the network assigns personal managers to each partner.
  • Payment features. Ask what model the network operates on, what are the methods of withdrawal of earnings, in what currency and how often the payment is carried out.
  • Statistics and analytics. Upon choosing a CPA network (СРА network) it is essential to pay attention to the availability of detailed statistics in order to ensure transparency of advertising campaigns and payments.


Specifics of working with CPA networks for advertisers

Approximately 80% of global brands utilise affiliate marketing tools to promote their products. Therefore, collaborating with CPA platforms can be profitable and impactful for many advertisers. To ensure success, it is a must to follow a few tips.

To begin, select a CPA network with a strong reputation and adequate tools for affiliates to work efficiently with traffic.

It is likewise important to pay close attention to the stage of forming an offer. The advertiser must clearly establish the goals of the advertising campaigns, create a list of permitted and prohibited sources of traffic, and specify in detail all the features of the product. At the same time, the rates for the CPA model should be favourable in order to attract as many affiliates as possible to promote the product.

During a promotion, an advertiser should pay attention to partners’ performance: the quality of incoming traffic, the use of testing methods, the optimisation and adaptation of advertising campaigns.

Tracking statistics and analytics is yet another important element that will help advertisers to be flexible, make changes to their advertising campaigns and optimise their budgets. In addition, you should not forget about monitoring your competitors. This will allow you to analyse market trends, learn about new effective tools and remain on your toes in terms of competitiveness.


Optimising the partnership with TerraLeads

TerraLeads is a well-established and successful CPA affiliate network which favours the promotion of health and beauty products. Many affiliates choose this network because of its significant advantages, such as:

  • over eight years of experience in the CPA market;
  • wide assortment of offers from different countries of the world;
  • flexible payment conditions;
  • availability of detailed and transparent statistics;
  • assistance of a personal manager;
  • 24/7 technical support;
  • bonus programme with gifts for our partners.


Should you decide to become an affiliate of TerraLeads, you should consider some features and specifics of this CPA network:

  1. TerraLeads is a direct advertiser, which allows affiliates to earn more profit compared to working with an advertiser through intermediaries.
  2. The network operates in the nutra vertical, where health and beauty products are always in steady demand.
  3. TerraLeads has its own call centre, which enhances the speed and quality of order processing.
  4. The affiliate network provides effective tools and technologies to optimise advertising campaigns.
  5. The network has expertise in health and beauty products, and it maintains its own research and development department.



Collaborating with a CPA network is a mutually beneficial partnership that enables all parties to achieve their goals. Affiliates can promote products they are interested in and receive a fair reward for doing so, and advertisers have the opportunity to increase traffic and sales of their products with the help of a reliable partner. TerraLeads is a renowned affiliate network. Thanks to this platform, you can promote converting offers, earn high rates, and develop in the field of affiliate marketing.

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