What Are Interstitial Ads & How You Can Use Them
Interstitial ads are a type of online ads that pop up either before or after a website visitor has reached their desired content. They can effectively grab attention because they take up the entire screen. Often, they’re used to promote an app or a special limited-time offer. But they can also be used for other purposes, such as delivering a better onsite experience for visitors or guiding them toward your sales page.
Bear in mind that improper use of interstitial ads can result in serious problems. For one, your SEO performance can tank drastically. And to make things worse, it can even contribute to the increase of your churn rate as some interstitials ads are all size with no design value.
That won’t be the case with the interstitial ads on your website if you follow the tips below.
Defining Interstitial Ads
Put simply, interstitial ads are visible ad forms that either completely fill a mobile device’s screen or float over a webpage on a desktop. Different from regular ads, they often appear as an interruption and can prevent users from continuing their browsing experience until they’re dismissed, either through closing the ad, clicking on it, or waiting through a countdown timer.
Because of their larger size and length, interstitial ads also demand more attention than other types of advertisement, which is why companies use them to get more eyes on their products and services. As intrusive as they may be, interstitial ads remain a hugely profitable tool for business promotion across the Internet.
Using Them Properly
Interstitial ads can be a great way to boost revenue, but if they are executed poorly, they can have a negative impact on the user experience. That’s why it’s important to consider user wants, needs, and preferences when creating interstitial ads.
Side-scroll banners for sites with heavy traffic are a great format that works well. Banners are exceptionally great as they don’t take away a single point from the original user experience you provide, but they are still there. All your website visitors can view them if they move their eyes to the left or to the right. And the best part about banners is that they are completely non-intrusive, so if you are looking for something friendly yet captivating, they should be your go-to interstitials.
On pages where interstitials are set up properly, interstitial lightboxes appear when visitors attempt to leave the page. This prevents potential leads from slipping away and enables you to keep that potential customer in your sales funnel for as long as possible.
Another great method of deploying interstitials is image-hovering ads on web pages. This will keep visitors’ attention while providing a clear call to action. With the right strategy and execution, interstitial ads are sure to deliver maximum value. So, if you are wondering whether you will see ROI, the answer is definitely yes if you follow the industry’s latest trends and best interstitial ads deployment tactics.
Driving Conversions With Interstitials
Interstitial ads are the perfect way to draw attention to your website or product if you’re trying to increase conversions. These ads fill up an entire webpage with their content, making them hard to ignore.
They’re usually inserted between two content pages after a user has clicked through exploring a website, so they show up right at the moment when someone is most engaged with the website’s content.
Interstitial ads can be customized to match the brand and product, so they feel like part of the website, not just disruptive distractions. With all this in mind, it’s easy to see how interstitial ads can help take your conversion rate from average to impressive.
Be Aware of the Downsides
Interstitials can be a great way to break up content and keep your audience engaged. However, there are a few things you should keep in mind when using interstitial ads. First, don’t overdo it. Too many interstitials can be annoying and make your content difficult to follow. Second, make sure the interstitials you do use are relevant to the content. Otherwise, they’ll just end up being a distraction.
And lastly, pay attention to where you deploy your ads. Greeting first-time visitors with a “Welcome” interstitial will kick off a pleasant customer journey; however, if you bombard the visitor with million of interstitial ads, your SEO performance can tank. So, the best course of action for all those looking to boost conversions through interstitial ads is to deploy them as soon as website visitors navigate past the home page or have scrolled at least 30% of your site’s content.
In conclusion, interstitial ads are a powerful tool for increasing conversions. They offer an exciting way to capture users’ attention and bring them to pages where they can take the desired action. To ensure your interstitial ads have the most impact possible, forget about generic, boring ads and focus on creating interactive or visually appealing content.
Additionally, make sure to choose locations wisely, as too many or improperly placed interstitials can be off-putting and drive people away from your website instead of bringing more in. With careful thought and execution, interstitials can be a great addition to your overall marketing strategy.This content has been Digiproved © 2023 Tribulant Software
Dave is a serial entrepreneur who co-founded Shortlist in 2018, a marketing un-agency that serves as an outsourced dedicated marketing team. He has also co-founded Less.churn, a churn reduction app, prior to selling it in 2018. In 2012, he quit his job to travel the world, and has visited over 65 countries.
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