6 Ways To Reach a Younger Audience on Social Media
Are you trying to reach a younger audience on social media? Perhaps your brand has a thriving Facebook account, but it’s not bringing in the audience you actually want. Maybe plenty of people in their 40s and 50s are sharing your posts, but they aren’t buying (because they’re not your target audience), and the 20-somethings […]
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Advantages of Having A Research Panel
Research panels are an important aspect of market research. They give us an insight into how a wider marker would receive a product or promotion. Often, these are a good way to gauge how a change may be received without too much financial risk to the entire company. Many companies even have specific stores or […]
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6 Best Tactics To Increase Employee Productivity
Your staff members are the life force that keeps your business going. Without them, nothing would get done. That’s why you should put some emphasis on keeping your employees active and happy. No matter how well or poorly your staff or manager performs, there are ways to increase their production speed. After all, we all […]
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How to promote with Instagram?
Today, social networks have become a major source of customer traffic. Statistically, Instagram is used by one billion people every month. The most diverse audience is concentrated here, which allows any business to identify the core of its target audience and makes the platform universal for any niche. Wide advertising functionality and different formats of […]
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Can a multilingual website improve SEO ranking?
As you’re sure to know, by utilizing Search Engine Optimization you can help your website improve its ranking on search engine results pages. But can having a multilingual website improve your SEO ranking? The short answer is: yes, but not always. As long as you employ the right methods, a website in multiple languages can […]
Continue Reading4 Ways To Make Your Small Business Website Attractive To Customers
A website is arguably one of the most important assets of any business. The rate of internet usage has increased to such a degree that today, the number of users stands at over four billion, which means more than 50% of the world’s population has access to the web in one form or another. (1) […]
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Strategies To Improve Marketing Performance
Looking to improve your business’s marketing performance? Whether you are a new business, an SME, or a large business, if your marketing is not up to standard, then you are limiting your own success. You could have the best products/services on the market, but without high-quality marketing campaigns, you will find it very difficult to […]
Continue ReadingSuccessful Video Game Websites
When you take the time to consider the different hobbies that people all over the world enjoy engaging in, there are a few that immediately come to mind. Classics such as reading and writing are always going to be there, as well as watching TV and movies; however, gaming has been climbing the ranks in […]
Continue Reading4 Mistakes To Avoid When Building A Multilingual Website
According to some language sites, one in five people worldwide may speak English, but having an English-only website in a globalized economy is a grave mistake. Multiple studies have shown that buyers favor buying from websites that either let them choose their language or are written in their preferred tongue. The potential gain from this […]
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6 Benefits your Business Can Gain with Good UX Research
User experience is becoming even more important due to the digital world evolving so quickly. Conducting UX research has many benefits, and most of them can be translated into user benefits, benefiting the marketing department and the company itself. Let’s not forget that first impressions are even more important for website design and the ideal […]
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