Home
/
Business
/
Marketing & Social
/
Promotions
/
10 Effective Email Coupon Ideas to Boost Your Sales

10 Effective Email Coupon Ideas to Boost Your Sales

November 1st, 2024

Coupons are one of the oldest promotional items, though they continue to be one of the most effective ways to boost sales significantly. In fact, data from a survey conducted in 2018 showed that the majority of customers, 89%, pointed towards a feeling that coupons are a deciding factor for their purchases.

Coupons rely on the psychology of the customer. 39% of people who use coupons end up spending much more than they intended to spend. This has a direct positive impact on the total company sales. No matter if you’re giving coupons through email coupons, printed vouchers, scratch codes, or through online coupon websites like Brocomo.com, each coupon marketing strategy totally depends on the target market.

Here you’ll discover 10 types of e-mail coupons that should help you increase your sales dramatically. So, before proceeding to the information on how to use it, we should go over what email coupon marketing is.

What is Email Coupon Marketing?

Email coupon marketing is another important e-commerce promotional tool that involves the use of coupons in email to both current and potential customers. It is useful in driving up sales and also improving market penetration as a business establishes its brand in new markets. The use of coupons in emails can bring back cart abandonments since they add a sense of time constraint for acquiring the products. When used appropriately, email coupon promotion is an excellent strategy for massive business expansion.

Let’s dive into 10 examples of email coupon strategies that can help increase your sales:

1. Welcome Offers

Among many forms to attract the new user base, the ‘Welcome Offer’ is the most used and preferred method. This coupon targets first-time visitors to the website and invites them to purchase products at a cheaper price.

Example: The beauty company Sephora provides a new account sign-up list of 10% off of your first order by email.

2. Limited-Time Coupons

According to the availability theory, scarcity leads to a sense of time urgency, and this is true for limited-time coupons. You make the customers act fast by sending them time-sensitive email coupons, which can boost the level of conversion by up to 14%.

Example: For instance, Amazon often provides temporary promotion codes that will only be valid for several days or within one week.

3. Mystery Sale Emails

Mystery sales, where the actual discount has not been declared publicly and is only revealed at the point of sale can be an effective way of keeping your customers interested in your products. This actually allows the customer to remain alert and constantly open their mail in anticipation of your company’s email.

Example: Days for instance have incorporated keyhole designs in their emails that when clicked lighten the screen with alternatives revealing secret discounts during mystery sales.

4. Anniversary Sale Coupons

Celebrate the anniversary of a business by sending thank-you coupons for loyal customers. Discounts are one of the best ways to engage your customers during the anniversary of your brand and hence make customers even more loyal.

Example: Nordstrom has their anniversary sale where they use the code ANNIV50, which will give everyone 50% off during the anniversary week.

5. Seasonal Coupons

Promotion based on certain periods is a perfect opportunity to attract consumers during certain time frames. Be sure to select a seasonal context for the email and include specific products that customers could buy right now.

Example: Such companies as Bed, Bath & Beyond have seasonal e-mails containing specific coupon codes like SUMMER20 valid for a week and giving the consumer a 20% discount.

6. Holiday Coupons

Holiday coupons can also help in driving business, for instance, customers who are already out shopping due to the holiday will opt to buy your products after seeing the coupons or after being served by the company’s representatives.

Example: Walmart targets its holiday coupons based on the purchase history to guarantee consumers timely offers and increase their chances of purchase.

7. Early Access Sales

Give your customers prior access to products that are either low in quantity in the store or supplied in limited quantities. This approach makes customers to be pressed on time to make their order early before the item is out of stock.

Example: You can buy some gadgets on limited sale by using the early code EARLY25 which gives a 25 percent off early bird discount.

8. New Product Launch Coupons

Launching a new product? Create a sense of urgency and increase purchases by providing special coupons only on new products.

Example: This coupon code NEWTOOLS15 was forwarded to Home Depot’s customers to introduce a new style of home tools at cheaper prices.

9. Clearance Sale Coupons

One of the best ways to use clearance sales is when a product is not in demand most of the time or during the year. Emailing press clearance sale coupons gives you a perfect opportunity to remind your customers of some of the facts and get them to visit your store online.

Example: Thus, Old Navy has a code CLEAR30 through which the customers can get an additional 30% on clearance items.

10. Referral Coupons

You can also raise your customer base through referral coupons and later provide them with coupon emails. Customers who bring others into your online store get discount codes that help with sales and spreading of reach.

Example: Uber refers the customer to their friends with a link to which they get a discount code or free rides after the first trip.

Conclusion

Coupons and discounts are some of the most effective and useful promotions to attract customers and expand the enterprise. Email coupon marketing helps you to convey thousands of coupon offers to consumers at a single click. At its best, it will be a great way of increasing your overall sales earnings. by following these 10 effective examples of email coupons you can get to the next level in your selling success – so let’s get started! Begin to make those newsletter emails and watch your business grow!