7 SEO Tips for Web Design Professionals
Web design, web development, digital marketing, SEO, content marketing – here are some of the most essential strategies that marketers, designers, and entrepreneurs currently use to promote businesses online.
Every company today has a website and a social media page aimed at promoting its products and services. However, having a beautifully-designed website isn’t enough to make a business competitive in the current market. There has to be a consistent organic traffic which can be generated by investing in WordPress SEO services and other related tools.
It’s worth noting that these two factors work hand in hand. A website that performs great cannot just be beautifully designed. If there’s no consistent organic traffic, there will be no great performance. It goes the other way around. You can know all the SEO tips in the world, but your website looks like rubbish.
Your website can reach its highest potential if your SEO strategy is aligned with your web design strategy.
As a web design professional, you can outstand your competitors by providing proof of knowledge and skills in the SEO field, guaranteeing your clients that their sites will be both visually appealing and properly optimized for the search engines.
In today’s post, I’m sharing 7 insightful SEO tips for web design professionals. Pay attention, take some notes, and please apply!
Make It User-Friendly – Always
Google wants to surprise their users with quality and relevance. So, whenever somebody clicks on a search result and ends up on your website, Google wants to see your users happy. Remember, your search engine rankings are determined by how the Google algorithm “thinks” the visitors perceived your work. For instance, if there are many returning visitors, it means your content is relevant and should be among the top of certain search results.
A website user is always happy when he discovers a kinesthetically appealing website that directly offers them something useful. So, what entails a user-friendly website? Well, it can be anything really, but the main factors you should consider is the navigation, aesthetics, and loading speed on all digital devices.
The navigation of the website must be easy, both on mobile and desktop. The user interface has to conform to the requirements of the device being used. For instance, mobile platforms require lighter content than those displayed on a desktop. The menu should contain the most relevant categories, and the header should give users everything they need in order to take their desired action.
If the website is user-friendly, people will spend more time on it, and they’ll also share your work on social media. If the website is not user-friendly, people will leave and your “bounce rate” will grow (and your ranking gets penalized).
Keep It Simple, Clean, and Relevant
There are many good SEO tips, but only a few talks about simplicity and relevancy as a key to a great UX. A quality user experience is marked by simplicity and relevancy. A simple site doesn’t contain a lot of elements and a lot of distractions.
Use enough white space to give the eye enough space, and never allow blocks of text. Give your users a simple navigation experience and help them get from point A to point B as soon as possible.
Improve Your Keyword Optimization Skills
Keywords have an important role in SEO. As a web designer, you should know how to properly optimize the meta keywords: the meta tags, the meta title, and the meta description.
The tags should be your main keywords and key phrases. The meta title should be your page’s main keyword, while the meta description should be an attractive sentence that tells readers more. Google needs all these elements to classify and index the content.
Concerning the content, you should focus on one or two primary keywords and include semantic keywords (very similar) throughout the entire content. You shouldn’t overoptimize, as you might be penalized for trying to “cheat” Google’s algorithm.
Emphasize the Importance of Consistent Content
As the web designer, you can encourage your team lead or colleagues to focus on the development of fresh and qualitative content.
SEO is a long process that requires consistency and patience. In the SEO game, content is king. By providing great value to your users, you’ll only improve your rankings and grow your brand’s reputation.
Create Specific and Relevant URL Links
When you create pages, make sure the URL links are simple, relevant, and specific. Google absolutely loves short URLs, so try to keep them that way.
For example. Instead of “https://yourwebsite.com/thepersonaldevelopmentguide” go for “https://yourwebsite.com/personal-development”
Loading Speed is Key
Page loading speed is a recognized SEO factor that was announced by Google a few years back. Since then, every web designer and web developer should understand the importance of compressing files, the importance of a good hosting plan, and the importance of great UX.
A website’s speed is critical in today’s times, as people’s most valuable resource is often time. Most individuals have also developed high expectations when it comes to searching the web, consuming information, or purchasing products, so ensuring that they never have to wait for your pages to load is key.
Time is money, and people who respect themselves will often say “NO” to slow-loading sites.
Optimize for Mobile
The mobile industry is absolutely huge. There are more Google searches performed on mobile than on desktop platforms. If you look around any busy city, most people can’t live their lives without a phone and an internet connection.
Since mobiles have become the primary digital device for most people, every web designer should keep the importance of mobile optimization in close consideration.
Think about it: if people can easily navigate through your website using their phone browser, they won’t hesitate coming back again and again.
You can improve your status and value as a web design professional in many ways. However, a client will be extremely satisfied to have his website visited by random people just because you did your job right.
SEO knowledge and skills are a big trait in the web designing and web development world. Mainly because this environment is highly connected to the marketing realm, which is often the primary differentiator between popular websites and no-name websites. Take our SEO tips into considerations and take your web design skills to the next level.