8 Steps to Write SEO Content for People and Google
8 Steps to Write SEO Content for both People and Google
You want your content to be found by as many people as possible, so you write with SEO in the forefront of your mind. However, having a technically good piece of content isn’t enough. If a reader can’t find any value in it, there’s no point in posting it. However, you can write for both people and Google without sacrificing anything in the process. Here’s how you can do it.
1. Be aware of how keywords affect your content
Keywords have always been a key part of SEO, but their role has changed over the years.
In the past, keyword stuffing was popular as it helped your content up in the ranks. Now, though, it can actually get you penalised. The best way around this it pick your keywords carefully, and use them sparingly. A few good keywords will do all the work for you. Use this Keyword Density Checker to check your text, and this Keyword Tool to pick the right keywords for you.
Decide on a focus keyword for your content and build content around that.
2. Share links on social media
Social media is the place to get noticed these days, as it gives you the widest audience possible.
The best way to get your content out there is to create social media accounts and share them on there. as well as this, ensure you’re using social media sharing buttons on your website, in order to help readers share your content easily.
Drive traffic to your content with the use of social media, it really works.
3. Write original, usable SEO content
Useful content is likely to be ranked higher and may be shared by readers.
The best way to get up the rankings is to write relatable content for your audience, and keep it coming. If your readers keep coming back regularly for the new content you’re providing them with, your rankings will improve organically. Tools such as State Of Writing can help you create good content with their in-depth writing guides.
4. Write longer copy
Having longer posts in themselves won’t improve your rankings. However, it does up your odds.
Longer posts are seen as more valuable by readers, as they’ll have the space to really dig into the meat of the topic at hand. As well as this, they allow for more back links, making your blog more valuable. A writing community like Write my essay will help you write longer posts that are worth reading. If you want to keep tabs on how long your writing is, Easy Word Count is the tool to use.
Use at least 300 words in your content for it to be noticeable.
5. Give the most important info first
You want to hook your readers in, so they’ll keep reading. The best way to do this is to give them the most important information first. If you leave them hanging, they’re likely to click away when they get fed up with waiting.
6. Check out what the competition are doing
Is there a rival company to you that’s doing well online?
You can look into their tactics and see what you can change to steal their limelight. There are lots of tools online that will help you do just this, including Ahrefs and SEMRush. Keep tabs on their campaigns, and even take a look at the keywords and strategies that they’re using.
Keywords and phrases have competition to them and you need to take your share.
7. Always proofread and edit content
You need to be putting out quality SEO content if you want to do better on Google.
It’s a matter of professionalism. If your writing is full of grammatical and spelling errors, readers won’t stick around. Make sure you’re proofreading and editing every piece of content before it goes live. If you don’t have the time to do it yourself, services such as UK Writings or Essayroo can help with proofreading and editing.
8. Be aware of plagiarism
Only unique SEO content will give you rankings and traffic.
Google has clamped down on plagiarism in recent times, so you’ve got to be careful. However, many writers fall down as their work can be considered plagiarism without them realising it. This happens when their writing doesn’t cite the sources correctly. Ensure that you’re always giving credit where it’s needed, and you won’t have to worry about your rankings being affected. Sites like Cite It In or Boom Essays will help you get the sources right, every time.
These tips will help you balance the needs between usable content, and content that Google will promote. Put them to use and you’ll be able to produce content that satisfies both needs.
Gloria Kopp is a content manager and paper editor at Academized service. Shes is a contributing author Capterra, Template Monster, and a resume writing expert at Resumention. Besides, Gloria writes Studydemic blog where she shares her experience with students and educators.