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A Guide for Business Owners 3 Ways You Can Improve Your SEO

Fortunately, whether you’ve got wads of cash to splash on your advertising efforts or whether you’re forced to operate from a shoestring budget, there are ways to market your business. Today, there are plenty of ways to spread the word about your company and build its brand — one approach that you can take in this instance is to improve your search engine optimization. By doing so, your company will rank far higher on Google, it will be more visible, more traffic will be sent to your website, and ultimately you’ll garner more custom.

To find out how you can improve your business SEO, make sure to read on.

Create multiple social media profiles

The key to a successful SEO campaign is to make sure that your business is as visible as it can possibly be on Google. You can achieve this by creating multiple social media profiles for your company. It’s really quite simple: by having more web pages connected to your business floating around on the Internet, the greater your chances will be of appearing higher up in the rankings.

Whatever you do, just make sure that you are able to maintain an active presence across all of your social media sites. Allowing any one of your pages to stagnate will harm your SEO even more than not having the pages in the first place.

Embrace a Six Sigma approach

Six Sigma can be used in all manner of ways to optimize all manner of business-related tasks, not just those linked to digital marketing. When used in this specific instance, however, this methodological approach to process optimization will be sure to help you eliminate all of the defects currently found in your SEO strategy.

By enrolling on the Six Sigma training program offered by 6sigma, you will learn all about what it takes to define, measure, analyze, improve, and control every task that you take on. When applied to the task of improving your SEO, this will no doubt result in you cultivating a far better understanding of all the things you need to improve your rankings; you’ll be able to define and measure your past SEO campaigns, analyze their weaknesses, and ultimately improve your online presence going forward.

Always retain an open mind

There is not one specific right way to improve your SEO. There are a plethora of strategies out there for you to adopt, each of which come with their own advantages and disadvantages. By being unwilling to embrace different tactics, or by limiting yourself to just one traditional approach, sooner rather than later your online content will become stale and you’ll find yourself slipping down the Google rankings as a result. For this reason, it is important that you always have an open mind when it comes to trying on-page, technical, off-site, local, international, and mobile SEO practices.

The SEO techniques listed above are sure to remain effective for years to come. Embrace them now and your business will no doubt rank highly on Google well into the future.

James Daniels

James Daniels is a freelance writer, business enthusiast, a bit of a tech buff, and an overall geek. He is also an avid reader, who can while away hours reading and knowing about the latest gadgets and tech, whilst offering views and opinions on these topics.