How To Implement SEO In Your Website Design
Did you know there are over 5.6 billion Google searches a day? That’s a lot of potential website visitors! One of the secrets of connecting search engine users with your website is SEO, which stands for search engine optimisation. If you are serious about increasing your website traffic, then it’s one acronym you need to get familiar with and stat.
Ready to learn more? Here are our top tips on how to implement SEO in your website design.
Good Website Design
When a website is well designed and has logical navigation, users are more likely to find it useful. Good website design covers things such as the colours, layout, and typography. It also looks at the user experience, to ensure visitors can find what they need with ease. Poor web design can be described as anything that’s dated, cluttered, glitchy, slow to load, or badly laid out. If in doubt, it’s always worth hiring a web design expert to redesign your website. That way, your SEO will be best placed to flourish.
If you’ve ever written a blog post, then you’ve probably come across header tags before. Essentially, they run on a scale of H1 to H6, with H1 being the headline tag. The greater the number after the ‘H’, the lesser the importance of the heading and the content that follows it. Using tags to break up your landing pages helps search engines to comb your page better. If you use highly searchable terms in your header tags, such as ‘mechanics in London’ then this is even better. Keep the tags relevant to your business so that your customers can find you easily.
Regardless of what your website is related to, there will be keywords that will help link users to your site. There is paid software such as Surfer SEO that can help you identify keywords that are relevant to your industry, as well as free tools such as Google Trends. The aim is to implement as many relevant keywords as possible onto your pages, blog posts, and social media pages. Use analytical tools to tell you which keywords rank highly, and which have less competition.
If you’re the kind of person who normally names their files ‘img01’ then you might just want to listen up. SEO isn’t just about tags and phrases in your text, as your images and video content all count too! It starts with renaming your image files to relevant words or phrases that relate to the content. That way, they are more likely to show up in a Google search. If you use WordPress or a similar platform, then be sure to fill in your Alt tags with relevant descriptions too.
As we’ve already alluded to, it pays to be relevant! This mantra extends to your content as a whole. If users click on your website and find something completely unrelated to what they are looking for, don’t bank on them staying around. The more people that exit your site in quick succession, the higher your bounce rate becomes. This tells Google (and any other search engine of your choosing) that your website is not a helpful result, and off you slide down the search engine rankings. If in doubt, remember that SEO stands for search engine optimisation, so make sure your content is what people are expecting to find when they click on your website.
To Sum Up
SEO isn’t a quick fix to build website traffic, but it is essential if you want to climb the search engine rankings over time. It needs to be at the forefront of all of your content, from your headings to your image file names.
The more relevant you make your website design through the use of SEO, the more likely your conversions will increase as a result.