How To Skyrocket Your SEO Rankings With Backlinks
Your backlink profile is a fundamental part of your search engine optimization. If you can build a good backlink profile, you will realize that your rankings are growing exponentially. Here is how to skyrocket your SEO rankings with backlinks.
#1 Write High-Quality Content
High-quality content is a sure way to get noticed by other content creators and high-profile bloggers who will want to link back to your article or post. If you can write something valuable, helpful, and useful at the same time, you will be able to create an article of a quality that is good enough for others to present to their own audiences.
At the same time, high-quality content can help you with your SEO as well. For instance, using the right keywords will lead to your search rankings improving quite a lot. Good content also gets shared more and your site visitors also tend to stay on your website longer which gives Google signals to prioritize your article over others.
#2 Diversify Your Content
Diversifying your content does not only mean choosing different topics but also presenting a variety of formats. You shouldn’t just write articles and posts – start making videos, for example. If you feel like your audience will love audio content, you could start recording podcasts. The logic is similar to that of written articles, so you will figure it out pretty fast.
That being said, to create great content in such formats, you will probably need to possess specific skills and even have the right equipment. You could either learn and buy everything yourself or hire professionals who will do the work for you.
#3 Create Skyscraper Content
Skyscraper content is a kind of content that builds upon already existing content. For example, you want to write an article about social media marketing. You need to search for the corresponding phrase and read the top articles. Carefully take note of what points these articles cover and then make a list of the ones you will need to cover.
Your article will be the same, but better. Add some up-to-date statistics, more information, better visuals, and so on. After publishing your piece, check the backlinks of the original pages and get in touch with the websites that provided these backlinks. Present them with your updated article and ask if they want to replace the links with links to your site.
#4 Make Evergreen Content
Evergreen content is content that covers topics that will not become out of date fast. So, basically, these are the opposite of trending or “hot” topics. Evergreen content will need to be updated at some point in the future, but you won’t have to worry about it for a very long time.
What’s great about evergreen content is that it usually attracts many backlinks specifically because of its “evergreen” quality. Bloggers know that they can rely on this link for a long time, so they won’t have to spend time constantly updating it.
#5 Start Guest Blogging
Guest blogging is not dead, even if there are people telling you it is. Just try it out and you will see that it is actually still one of the most effective methods to actively create backlinks for your website gradually building your backlink profile.
However, you will need to first find out whether or not the website or blog you will be writing for allows you to include a link to your website. If it doesn’t, there might be no point in writing the guest post unless you want to bring awareness to yourself or your website purely by mentioning its name (without a link).
#6 Construct Infographics
As mentioned earlier, it is incredibly important to create the content of different formats. Infographics have proven to be quite effective because they convey visual content accompanied by text that conveys a lot of information through simple means.
For instance, infographics are often used to explain complicated concepts and processes that might not be easily explainable to your readers. Besides, more often than not, people are excellent at processing information that is given to them visually.
#7 Respond to Questions on Quora
Quora is a platform where your potential readers will go to find answers to their questions. If you go on Quora, you can answer these questions for them while also giving your website’s pages invaluable backlinks.
If you answer questions on Quora regularly, you will not only get more backlinks, but you will also be able to create some kind of reputation for yourself (or for your brand if you will be answering questions on its behalf).
#8 Comment Under Other Posts
Speaking of active engagement, commenting under the posts of other bloggers and content creators can also attract their attention to your content and motivate them to link back to you. You give, and you get something in return.
You should also try building relationships with the bloggers and creators you engage with. These connections will eventually help you to find new opportunities for collaboration and partnerships.
#9 Give Testimonials
Testimonials are great for two main reasons: readers learn more about the product, you get more exposure and backlinks. If your niche allows you to write reviews or testimonials, then definitely go for it!
You could either publish them on your website or you could find a review website where all such reviews are published. In the first scenario, you will need to rely on others linking to you. In the second scenario, you will be the one linking back to your site.
#10 Get Interviewed
Last but not least, getting interviewed or helping out a journalist with the press can also be a good way to get backlinks. It is not the most popular route you could take, but it is still legitimate enough for you to try at least once.
To get interviewed, you could either get in touch with journalists and online news outlets yourself or you could try to do something innovative that would attract their attention and make them contact you on their own.
To sum up, each of these tactics can be extremely helpful when it comes to building your backlink profile. Use them together to create a greater effect and build your profile faster, with less investment, and more effectiveness.
Nancy P. Howard has been working as a writing expert at Online Writers Rating for a year. She is also a professional writer in such topics as blogging, IT and marketing. She loves travelling, photography, and always welcome to meet new people.