Ways SEO and Web Design Go Together
While SEO and web design are two distinct parts of the online world, there are actually many ways in which the two overlap. So, if you are trying to improve your search engine ranking or the design of your website, don’t automatically assume that the two are mutually exclusive. Here are a few of the ways that the two can be commonly linked together.
These days, it is not enough for a website to look good on a computer screen; it also needs to be attractive on a mobile as well. So many people are making searches using their smartphone these days that it simply cannot be overlooked. When you improve the mobile-friendly nature of your website, this can also have a positive knock-on effect on your SEO. The top search engines have made mobile accessibility one of their key areas for several years now.
Whether you are putting in place a local or an international SEO strategy, one of the factors that is bound to play a role is the clarity of the site. A site that is poorly laid out can be instantly off-putting to visitors. If they are unable to clearly read the content, they don’t have a chance of knowing what your site is all about and everything that it has to offer. Also, clear and well-written content is also necessary for your site to be crawled properly, which is why this is important from an SEO perspective as well.
Speed of the Site
The next area in which SEO and web design are intricately linked is all about the speed of a website. People are very impatient these days and are unlikely to sit around waiting for a site to load for an extended period of time. Not only this, but one of the areas that search engines prioritize is web-loading speed. So, it really is a win-win situation if you can get your site to the stage that it is loading as quickly as you would like it to.
People need to be able to find what they are looking for quickly, which is why this is important from a web design point of view. Your sitemap also provides a template for search engines, which allows them to rank your pages accordingly and direct people onto different parts of your site as relevant.
Gaining Trust of Users
A well-designed website is naturally going to generate trust among users. This is highly important – especially as people could be putting personal data on your site and need to feel like they can trust you with it. When a website pops up high on a search engine, people are much more likely to put their trust in it compared to finding it through other means.
As you can see from these points alone, there are many different areas in which SEO and web design go hand in hand together. Both need to be prioritized.