What SEO Techniques Will Help You Drive Organic Traffic
Improving your search engine rankings in 2020 is no easy feat. With the growing competition and the ever-changing SEO techniques, getting past your competitors require something more than merely incorporating keywords on your site.
Essentially, it all comes down to how much value Google thinks you give to your audience. This is why most of the following methods are focused on improving user experience, and with that, getting back into Google’s good graces.
Let’s go over the 5 most essential SEO techniques to help you drive organic traffic to your website that you should’ve implemented into your SEO strategy yesterday.
1. Optimize Your Site for Mobile
The number of online users who surf the internet on their smartphones is constantly increasing. In 2018, more than 50% of all website traffic was generated through smartphones, worldwide.
This is why optimizing your website for mobile is of the utmost importance when it comes to improving your search engine rankings. After all, half of your potential customers will open your website on their mobile devices. So, if you don’t want to increase your bounce rates, which decreases your ranking and lose traffic, check out the following ways to optimize your website for mobile:
- Use a responsive WordPress theme that’s appropriate for mobile;
- Switch to a high-quality hosting provider;
- Adjust your pop-ups for mobile or completely remove them;
- Use accelerated mobile pages markup;
- Compress your visual content;
- Optimize meta tags for mobile;
- Avoid using Flash and Java.
2. Improve Your Page Loading Speed
If you’re not an SEO newbie, you know that page speed is an important ranking factor for desktop searches. After all, nobody wants to wait for a site to load, at least not more than a few seconds.
But in 2018, Google surprised us all with a new ranking factor – page speed for mobile searches. According to Google, more than 50% of all online users leave a website on their mobile devices if it takes more than 3 seconds to load. This should be a wake-up call to all website owners.
In order to do this, you should first know all the causes for your poor loading speed. Maybe your media files are too large? Or your site’s CSS is not optimized? Many plugins can also be responsible for slow loading speed, as well as caching issues or missing files.
Google has its own tool for this job – PageSpeed Insights. Use it to test and analyze the speed of your website pages, and start from there.
3. Optimize Your Content for Voice Search
Close-up Of A Young Woman Using Voice Recognition Function On Mobile Phone
Did you know that according to Google’s own statistics, 27% of all internet users use voice search on their mobile devices? Moreover, Voicebot found that up to 33% of all adults who were looking for something on search engines in 2019 used voice search? These and many more statistics tell us one thing: voice search is here to stay, and its popularity will only continue to grow.
To stay on top of your SEO game and improve your rankings, optimizing your content for voice search is a must. For example, given that most voice search queries start with what, how, why, or where type of questions, these sentence constructions should be included in your content. Also, you should include long-tail keywords, make your content easy to read by having shorter paragraphs and headers, and create a “frequently asked questions” page.
4. Use a PBN
Given that backlinks are everything when it comes to improving your search engine rankings, having your own PBN (Private Blog Network) is another effective SEO technique. So, if you don’t want to wait months or years for results, a PBN will start showing you results in only a few weeks.
In order to do this safely and effectively, the first thing you need is a reliable and high-quality PBN hosting service. If you get this right, the rest is easy.
5. Create Infographics
Besides guest posts and PBNs, building links is also possible with infographics! As the top-performing visual content type, infographics are not only beloved by most internet users, but they are extremely shareable as well. So, if your infographic performs well, it might get shared on other prominent websites along with the source, which is basically your site.
Don’t forget to include keywords in the file name, alt text, and supporting text if you have any. Now you know that speed is a ranking factor, make sure the image size of the infographic is not too big.
By applying these advanced SEO techniques into your SEO strategy, your journey towards Google’s first page will be significantly accelerated.
Just keep in mind that SEO trends change like the weather, so pay attention to the latest news in SEO and you’ll have your site ranking high in no time.