Why Should Marketers Have a Basic Knowledge of SEO?

SEO has become more crucial than ever in today’s competitive market.

New trends like the Artificial Intelligence in eCommerce stores and optimizing website for voice search indicate that you need to stay on top of your SEO game.

Search Engine Optimization (SEO) helps your website rank higher in Google search results, thereby generating more traffic to your site and possibly more business.

SEO is known for improving online businesses of all shapes and sizes. If utilized appropriately with a robust optimization strategy, it’s certain to notice improvements in online discoverability. Several studies support this fact:

  • About 80 percent of people avoid paid ads in their search results.
  • Nearly 93 percent of Internet traffic is generated from search engines.
  • Each second, more than sixty thousand searches are being performed on Google.

(Source: Seotribunal.com)


The Role of SEO in Digital Marketing

When creating your company’s website, using SEO and keywords is essential as they help you to be discovered on the web organically. Of course, you can pay for placement. This is, however, a costly option and needs to be ongoing to maintain a solid ranking.

Also, it won’t guarantee a high rank. You need to strive for organic leads as these users found you through Google or other search engines.

Search engines like Google and Bing crawl your site to detect words relevant to what people are looking for most. Big-name companies know the importance of in-depth keyword analysis.

For example, if you search for “best cat food for kittens,” you’ll discover all types of articles on the very first page. If you, however, do the same but use key phrases like “cat food” or “food for kittens,” you’ll find more name-brand organizations and companies in the results.


Creating an SEO Strategy

As marketers already know, Google owns an incredibly larger portion of the search market compared to Bing, Yahoo, Baidu, etc. If you want to rank higher in Google search results, you must create a solid SEO strategy. Here’s what you need to do:

#1: Choose Your Target Market/Audience

SEO is not just about obtaining a bunch of traffic. It’s about driving high-value prospects interested in your product or service.

Speaking of demographics, what does your market require? What is your audience searching for? Where are they located?

The more straightforward your answers are, the more effective your SEO investments will be. Google Analytics, for instance, is a perfect place to start your investigations!

#2: Optimize for Mobile

Optimizing your site for mobile viewing is recommended if you wish to rank higher in Google. If you aren’t certain about how your website measures up, here’s an idea: Put your site URL in Google’s Mobile-Friendly Test, and it will show you whether or not your site is optimized for mobile viewing.

#3: Improve Website Speed

Site speed is among the various key ranking factors in Google’s algorithm. You may want to enhance it.

Google’s PageSpeed Insights can identify how your site currently stands, and the test will give you suggestions regarding what’s required to increase your website speed. This will also help to reduce your bounce rate, improving SEO in every way.

#4: Fix Your 404s

Imagine a situation where you’re badly in need of something, and you’re so close to finding it, but something goes wrong. Let us elaborate.

Let’s say you have an upcoming job interview at this reputed company, and among many things, you need to pass their drug test procedure. This prompts you to search online for various drug testing FAQs as you don’t want to take any chances. You find a website in search results that presumably contains whatever it is you’re looking for. As you click on the page, you end up receiving a 404 error. You become disappointed and leave with a bad experience.

You don’t want a potential customer to visit a page on your website only to get a 404 error. It is bad news for your business, and can potentially increase the bounce rate.

Luckily, SEO spiders like Screaming Frog crawl your site daily to look for dead links. If there are any 404 errors, it will turn them into appropriate redirects for an easy SEO win.

#5: Analysis Is the Key Element to SEO Win

Monitoring your site ranking on Google is the key to achieving better results.

Start by measuring the most actionable site metrics to set a baseline for your website performance. After that, make small changes in content to check whether you gain any boost in traffic or rankings.

Furthermore, avoid making constant irrelevant changes. This way, you can tell what was responsible for improved performance.


Free SEO Tools

Google Keyword Planner

We cannot stress enough the importance of using keywords to boost ranking. To improve SEO, you need to choose relevant topics and solutions for the articles you will be publishing on your site—Google Keyword Planner can help you with that.

It’s an easy-to-use tool made by Google. It can highlight the latest trends in keywords to help you find new search phrases and terms related to your target audience.

Ahrefs Backlink Checker

This is an effective SEO tool. It examines backlink profiles to determine inbound linking probabilities.

The results are compared with more than 16 trillion links, and the information is updated in every 10-15 minutes. Additionally, Ahrefs Backlink Checker allows you to analyze site URLs with your niche rivals.


Speeding up your page load time is an excellent way to increase rankings. Users expect a page to load in less than 4 seconds. Anything more than that, they will abandon your site and move on to the next one. Therefore, consider a nifty tool like Pingdom, so you can test and improve your website performance accordingly.

Besides improving your pages to load faster, Pingdom also offers practical suggestions concerning how to optimize the entire website.


This all-in-one SEO Tool takes care of your on-page and off-page SEO, and goes further by offering a backlink checker, link tracker, web crawler, and even a Chrome extension, among many other features.


Wrapping Up

So, these were the best SEO strategies and tools that will help you dominate the online market and earn more revenue. Consider testing out each strategy and tool mentioned above to strengthen your site optimization strategy.

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