Adobe Commerce vs. Magento: Which is the Ideal Choice for Online Print Business?
With the increasing digital solutions and customer adaptation to online print shopping, Printing Industry has been relying on online print businesses. While many apparel and B2C print shops are digitally native, even the traditional Print industry leaders have been focusing on digit-first initiatives and making efforts to assert a strong digital presence.
The reason for increasing online printing businesses is not just increasing customer demand, but also the availability of amazing functionalities, the ability of e-commerce to mass personalize user experiences and some amazing digital technologies like Web-to-Print that allows print store owners to deliver personalized and customized products online without the need of a design team! Get web to print solutions plugin for Magento on Adobe Commerce Extensions.
When we talk about personalization, flexibility and customization, the platform that has been adopted by the Printing Industry which exhibits these traits and more was Magento. There are thousands of Magento print stores on the web and while Magento was an ideal choice for printers, there are now in a pickle as they have to choose between Adobe Commerce (formerly Magento) and Magento Open Source!
To help print shop owners and especially Magento print shops understand what to choose between Adobe Commerce and Magento Open Source, we have created a detailed blog that covers all the integral aspects of both the platforms, their pros and cons as well as their compatibility with the printing industry.
Without further ado, let’s deep dive into the topic of Adobe Commerce vs. Magento Open Source. Get your inks and paper ready as we lay before you the blueprint of these platforms and give you a perspective into which platform would print yours and the print industry’s bright future!
Abode Commerce vs. Magento Open Source: Which platform is the best for the Printing Industry?
- Overview of Adobe Commerce and Magento Open Source:
While the web is filled with articles that say that Abode Commerce is the paid version of Magento while Magento Open Source is the free distribution, the cost is not the biggest difference especially when we talk about the printing industry!
So, here’s how Adobe Commerce and Magento Open Source are different for the Printing Industry:
What is Adobe Commerce for Printing Industry?
Adobe Commerce is a SaaS-based no-code/low-code platform that comes with robust security, scalability and personalization functionalities at its cost. The platform provides the print industry with advanced customer segmentation and personalization capabilities, drag-and-drop content management systems for faster go-to-market, robust security protocols with payment method tokenization, 24/7 technical support as well as visual merchandising functions.
What is Magento Open Source for Printing Industry?
On the other hand, Magento Open Source is the open-source community version of the e-commerce platform that is distributed without any cost. The platform comes with Magento customization capabilities as well as its robust e-commerce functionalities but lacks the no-code architecture and it highly relies on the developer community and their platform understanding for customization.
The platform also might not include the OOTB reusable functions of Adobe Commerce and may also not be part of the innovation-driven approaches that Adobe includes for Adobe Commerce.
- Customization and Flexibility:
While both Adobe Commerce and Magento Open Source provide complete customization and flexibility of their platforms, the major difference is there is a possibility that Magento Print store owners find their suitable functions and design options in the ready-to-use options of Adobe Commerce.
On the other hand, there are third-party Magento e-commerce design themes and Magento plug-ins available for customization in Magento Open Source which can be used for your Magento print store. But, which theme to choose, where to find it and its compatibility with your business again relies on the Magento Development Partner that you choose for your print platform.
- Print-specific Features:
Talking about functionalities and features, Abode Commerce definitely has some edge over Magento Open Source! But, there are 2 scenarios that we have to consider before we deep dive into the Adobe Commerce and Magento Open Source functions that are relevant to the printing industry.
You are an established and digitally native or digital-first print organization that is highly reliable on their e-commerce platform for sales, product introduction as well as marketing campaigns. You are an organization that is heavily invested in online sales and are willing to create the best user experiences for your audience.
You are a budding print store that is venturing into the digital world to increase its revenue, visibility and sales. You wish to create a strong digital presence over the web but have limited resources. You have a strong projection plan when it comes to launching new products but is still testing the waters and looking for directions to move forward as you are relevantly new in the digital market.
Abode Commerce for Scenario 1:
Adobe Commerce is an ideal choice for print businesses that fall under scenario 1. For businesses that have established their brand on the web and have a solid product portfolio at present and in the pipeline with a defined audience, you can definitely rely on the following functionalities of Adobe Commerce:
Advanced Experience Management:
You get ready-to-use templates, design options and drag and drop content modules that your marketing and product teams can use to launch new campaigns, products and services in the market. As these functions are built on no-code architecture, you can do launches on the go and your marketing and product teams do not have to rely on developers for the same!
Customer Segmentation and Personalization:
Adobe Commerce provides end-to-end customer segmentation and experience personalization for those segments. You can introduce products, cross-sell and up-sell prompts, personalized promotions and much more with these functions.
One of the best features that give an edge to Adobe Commerce is Visual Merchandising. It is an exclusive function that allows administrators to Drag-and-drop products into position, or set up ‘Smart Categories’ based upon attributes. This feature will save hours of development costs as well as merchandising hours on your Magento print store.
Instead of planning a new layout and positioning for days, you can do the same in seconds and give your audience a unique and personalized perspective that aligns with their changing expectations and your business goals.
Magento Open Source for Scenario 2:
Businesses that are still growing on the web, can adopt Magento Open Source and its customization features. You can still personalize experiences and layout for your e-commerce store but you have to rely on the Magento Development Partner and their experience.
For growing businesses with limited resources, Magento Open Source provides product and customer segmentation options, they also get content customization options but there are some manual efforts that they have to make. There are also some amazing third-party platform integrations and plug-and-play solutions available that you can use in Magento Open Source.
For those who have the question as to why Adobe Commerce is not the right choice for you, well the problem with Adobe Commerce is its cost. Abode licensing fee is applicable on the annual turnover that the platform observes and for those who do not match their minimum turnover criteria, they have to pay a minimum subscription cost for Adobe Commerce.
For a business that is still growing, Adobe Commerce and its subscription cost can be a dent in your budget and thus, it would be effective if you opt for Magento Open Source as you can still incorporate personalization and customization but the timeline will be longer. To put it in a statement, the choice is between cost and time.
There are 2 more aspects that need to be discussed before we conclude and one of them is integrations. Well, whether we talk about Magento Web-to-print integrations or CRM and ERP integrations or payment integrations, or Magento product designer software integrations, all these integrations are possible on both Adobe Commerce as well as Magento Open Source print platforms.
To give a special mention here, although Web-to-print and product designer tools have been third-party integrations, the popular DesignNBuy’s Web-to-print solutions are compatible with both Adobe Commerce as well as Magento Open Source.
Whether you are an enterprise looking for additional revenue streams and product personalization capabilities or a budding Magento Print Store that requires revenues, personalization as well as effective order management and pre-production workflow management, Web-to-print solutions bring the best for both types of businesses.
- Security and Scalability:
Lastly, which platform is more secure and future-proof? Well, talking about Adobe Commerce, it comes with managed cloud and security options from the platform and there is also 24/7 support available for the Adobe Commerce users.
On the other hand, Magento Open Source has a huge developer community that can establish strong security measures for your print business and can develop custom functions as and when required.
The question is- when do you wish to transit?
Both platforms have their own benefits and capabilities that the print industry can leverage. If you are an established business that requires multi-channel marketing management, accelerated go-to-market timeline, and no-code architecture for faster product and campaign deployment, Adobe Commerce and its managed product suite is the right choice for you.
If you are a budding business that requires personalization, security and customization but all that in limited resources till you make it big in the market, you can currently opt for Magento Open Source and its free ecosystem and once you have enough resources, you can make the switch to Adobe Commerce as and when required!