Boosting Client Satisfaction with Custom Real Estate Software Solutions
Client satisfaction is the most vital figure for any business to target. No product is capable of realizing its value unless it is bought. Hence, the key pathway for success in any business is your capability to satisfy customers at a profitable rate. In our opinion, this combination brought about massive long-term technological improvements over the preceding centuries. For this reason, any innovation that can improve the overall satisfaction rate for your customers and do so in a cost-effective manner should be your priority. The growing availability of custom real estate software solutions represents this type of innovation.
What is custom real estate software development? It is app development that targets the needs of your firm specifically. It can take many diverse forms. For example, one can develop custom plugins for the proprietary apps your firm is using. It is also possible to create an app entirely from scratch. This approach to development exists in contrast to off-the-shelf development. Off-the-shelf apps are usually owned by outside companies and are geared towards the general market. While they may be seemingly cheaper in the short-term scenarios, multiple disadvantages, such as lack of control over development and general market orientation, make them suboptimal for mission-critical applications in real estate. So, let’s review how custom solutions can overcome these problems to significantly boost your client satisfaction rates.
Advantage 1. Better capability to add new features
One of the main problems with off-the-shelf software is that you’re utterly dependent on outside companies while developing your solution. Let’s imagine you want to add a 3D preview feature based on AI to your application to interact with your customers. Off-the-shelf software would either make that impossible or very costly due to the reliance on the internal extension system and, possibly, the certification process. In such a situation, your only option would be to create a separate web app for that goal and direct customers to the website with it. The likelihood that your clients will be willing to do this, while not 0%, is much lower than if it was available immediately, at one press of a button.
How can a feature request for 3D frameworks or AI integration be resolved within custom software? Without any barriers whatsoever. All you’ll have to do is ask your developers or a development partner company with which you work to develop and then add this feature. Of course, you’ll have to support the development cost, but the customer satisfaction rate will be much higher due to this approach. Firstly, you’ll be able to showcase high responsiveness to their requests. Secondly, seamlessly integrating a new feature will present your company from a much more professional perspective.
Advantage 2. No vendor lock-in
Vendor lock-in is a common problem encountered by companies that use proprietary solutions. It is often seen as a challenge for companies themselves: they have to pay more and more (either due to lack of support or aggressive practices of a vendor) without being able to abandon a particular app because they depend on it in their processes to an excessive extent. However, it is also a problem for customers. They must encounter higher costs, use slower services, and interact with overly complex and outdated features. Vendor lock-in can also prevent you from expanding to new markets. Many app vendors in the US focus on Apple devices due to their high level of popularity in the country (tablets and smartphones of the company control 60% of their respective markets). There may be no Android versions of real estate apps or poorly supported ones, forcing customers to use often inconvenient web interfaces (their existence is also not guaranteed).
You won’t have to worry about this problem with custom development anymore. If your customers show a significant interest in alternative platforms, you’ll simply be able to develop the requisite version. You won’t encounter the problem of sudden changes in the real estate app your company uses, too, and you will be able to revert changes if something doesn’t go according to plan. Consequently, custom app development is among the best ways for real estate companies to deliver solutions that offer their customers a genuinely reliable experience in the long term.
Advantage 3. Higher level of security
Lastly, custom real estate frameworks are potentially more secure. With off-the-shelf frameworks, storing all information on the company’s servers that owns a particular product is often not uncommon. In this respect, your security becomes a black box: in many cases, proprietary developers use proprietary software for protection, making auditing more or less impossible. This doesn’t mean that this type of software is always prone to security breaches. For example, some of the biggest companies on the market undergo independent software audits. Nonetheless, if you believe your information is very sensitive, your best option may be to focus on custom software. With it, you’ll be able to fully control where you host the relevant information and how you host it. Hence, you’ll be able to boost customer satisfaction by ensuring high data safety and guaranteeing that they have complete control over their information, as you can immediately delete it from servers or provide them with detailed reports about it.
Conclusion
To conclude, custom apps for real estate can boost your custom satisfaction rates. They can do this in a multitude of ways. You’ll be able to add better features faster, prevent uncomfortable experiences due to vendor lock-in, and provide information quickly and efficiently. Consequently, at the very least, we recommend looking for custom development capabilities in areas where you deal with mission-critical tasks. Companies like Keenethics can assist you in this task by leveraging their custom development experience in multiple products.
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