5 Most Important Elements of a Great Website
When it comes to one of the most important elements of running a successful business, a website is undoubtedly at the top of the list. You can think of your website as your international business card, something that anyone anywhere in the world can see, so you had better make sure that it makes a good impression. However, not all websites are created equally. In order for your website to be a success, you need to make sure that it has the most important elements in place. Take a look at what exactly makes a great website.
You never know what kind of people may be visiting your page. So you should make sure that it’s easy to navigate regardless of your visitors’ level of tech-savviness. Someone who’s reaching retirement age may not have the same tech savoir-faire as someone in their 20’s. Make sure that your site is easy to navigate for anyone. That means, making your navigation as obvious as possible so people don’t get lost trying to get from point A to point B. Keep it simple, and when in doubt, keep things as simple as possible.
Statistics show that over half of people visiting your website will be on a mobile device. Therefore, you should ensure that your website is optimized for whatever device someone is on. If someone lives on your page and is frustrated by incompatibility with their phone, then it won’t be long until they click away and likely give their business to someone else whose website they can easily see on their phone.
Regularly Updated Content
It’s important that you have fresh content on your website regularly. Beyond keeping your website more interesting in general, freshly updated content also helps up your SEO game. That’s why, if you don’t have a blog on your website yet, you should seriously consider starting one. It keeps people coming back, and makes Google favor your web page as a great source of new content.
It’s important that your website comes across as professional and well put together. That means that you should have high-quality images that are clear, well balanced, and above all, clearly related to what you’re advertising for. When choosing images for your website, you should either pay for high-quality stock images or hire a professional photographer of your own. Using amateur-looking images will only detract from the professional image that you’re trying to convey.
Calls to Action
Regardless of what it is that you’re selling, you have to have a clear call to action on your page. That means a clear invitation for visitors to take one step closer to becoming actual paying clients. The idea is to ask someone to do something on every single page of your site if you hope to convert more visitors.