6 Core Principles of Visual Hierarchy in Web Design

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Visual hierarchy is an essential principle for any effective web design. However, for you to establish the focal point in a page, there are other principles that work together to ensure your site is competitive.

Different web designers have understood the importance of using various principles to achieve this goal. As you purpose to invent new ideas and implement it on your web if you’re looking for chances to stay on top of the game, here are a few basics to support complex and simple hierarchies.

1. Layout

Your website layout has a direct way of controlling your visual hierarchy. How you organize your content and the way clients respond to it is crucial for any website that desires to make an impact. Your page organization is what captures the mind of the visitors fast. Therefore, it’s essential to place important content at the middle of the pagewhere it’s easy to see and place other things at the corners of the page.

2. Repetition

Users are careful with what they see and read while visiting your page. You may have an incredible content from the beginning to the end, but users will bypass some parts assuming it’s a repetition of the previous. In other words, if you use blue text in a certain paragraph, upon finding another blue text, the user will assume its repetition. However, when the user meets with a red of black title, he will tend to believe it is new hence take time to read.

3. Color

Your color choice will determine the success of your site by all means possible. The first thing users meet upon login to your site is your color variations and planning. Whether you choose to use the basic blacks and whites or more complex colors, doing it right will draw more user attention. Additionally, different colors have a different psychological connection to people. Therefore, before taking considerations to use a particular color, ensure you understand its connections psychologically. Color is also what makes a site appealing dependingon the products or services you are marketing. Whichever colors you find attractive in one site may not serve the same purpose in a different site. However, you can use contrasting colors to give your site a more defined look and capture user’s attention even more.

4. Size

It’s easy to assume the issue of size especially if you have a lot of content to display within a page. However, if you expect users to act towards something on your web, size is critical. Larger objects automatically attract more attention. For instance, it’s easy to spot a bigger building or billboard from a distance as opposed to smaller ones. Size is an essential hierarchical principle that guides the visitor’s eye and directs them on what to do. If you are looking to convert leads, keep the click button slightly bigger than other text. This will automatically communicate something to the reader and compel them to act on it without using any persuasive language. Additionally, in designing you can use size to put more emphasis on something important.

5. Spacing

Spacing in an essential hierarchy principle that should be assumed at all cost. Although it directly relates to layout, spacing interface guides the eye. It impacts visual hierarchy in two ways negative and proximity space. Negative space is commonly known as white space. This is a rookie mistake in design to treat white space as an empty canvas than a design tool. When you utilize that space effectively and minimize your elements, that space will keep the present elements vibrant and more attractive.

On the other hand, proximity space is the most powerful tool for any web design. It suggests elements functionality and meaning using visuals only. Users perceive elements closely placed to have the same meaning and have similar functions. When done right, proximity spacing has an ability to convince visitors to convert without reading through any specific content.

6. Style

Although your web should not be limited to doing only one thing, style is an essential tool in ensuring that your visual hierarchy is significant. Personal style is what defines you and makes you relevant in the midst of competition. Texture, graphics, and imagery all makeup personal style and have the power to show your personality on the web. The texture selection makes your objects stand out regardless of what you use. Additionally, the design persona is what connects you to your site and gives you the confidence of ownership. It presents ideas that reflect on your services or products directly.

7. Conclusion

Visual hierarchy in web design comprises of a number of principles. When you get your principles right, your web will not only have a great impact on your site but will also guarantee that potential audience are able to connect with you. Additionally, all the above principles work together to ensure that the image of your site is more attractive and welcoming to every user.

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  1. Seo Man on June 14, 2019

    All these Principles of Visual Hierarchy are really necessary things to understand for every web-designer. I personally enjoyed the information about style and spacing!


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