9 Reasons Why You Need A Mobile-Friendly Website
There is a massive market using mobile devices now. More than 1.2 billion people use mobile devices to access information online all over the world. This means that people open websites on different sizes of smartphones. With a majority of business and buying decisions happening on the mobile, you simply cannot rely on desktop-oriented sites and expect great business outcomes.
If your website doesn’t have a responsive web design, it ruins the mobile experience for users. This, in turn, results in losing a lot of traffic and conversion opportunities.No matter what your business niche is, the market is surely present on mobile platforms. A mobile-friendly site allows you to target relevant consumers to promote and sell services and/or products.
Here are the top reasons why you should have a mobile-friendly website for your business’ online presence.
1. A consistent rise of mobile usage
Year after year, mobile usage keeps on rising. Most people out there access websites via a smartphone instead of a laptop or a computer. If you look at the report offered by HubSpot, about 61% of customers perceive a brand positively if the brand provides an excellent mobile experience. The contrary is true as well. If your website’s mobile experience is horrible, it takes the consumers away to competitors.
2. Google is favoring mobile-friendly sites
The year 2018 was another big year in terms of Google’s move towards mobile-first. Google has already rolled out mobile-first indexing. This makes mobile responsiveness a must-have trait for every website. The algorithms check the mobile-friendliness to decide the organic rankings of websites and web pages. Which is why every business has to switch to responsive site designs to acquire sustainable Google rankings.
3. Impressive user experience
Every business wants to impress consumers and keep them engaged when they visit a website. A responsive website ensures impressive user experience on all mobile devices. The design, layout, image and all other elements take the shape of the screen size of the device used by a user. So, a single site becomes capable of serving the desired user experience on desktop, laptop, smartphones, tablets and other devices. Customers don’t feel frustrated and spend more time navigating through your website.
4. Competitive speed recommendations on mobile
Google PageSpeed guidelines ask for a site to load within 2 seconds. In fact, the site content above its fold should appear within 1 second only on mobile screens. But that won’t be possible if your website is not responsive.
No user is ready to wait for more than 3 seconds for content to appear on the screen. If your site takes longer than 3 seconds, you lose huge traffic. This impacts negatively on your SEO rankings, traffic, conversion rate, and revenue.
All these reasons further enhance the necessity to ensure that your website is mobile-friendly. Google PageSpeed Insights is a great tool to evaluate your site’s speed on mobile devices.
5. Improves social media opportunities
People majorly use mobile devices to access their social media profiles. All the activities on social media involve a mobile device. A user can post content, like, share and comment on a lot of stuff. All these activities present an opportunity to tap into the mobile-based social media community and win leads. You can’t create a successful social media marketing strategy without including mobile responsiveness in your plan.
Your products, services, web pages and other forms of content should be shareable via mobile devices. And this asks for a mobile-friendly site.
6. Economical online presence
A responsive website allows your web pages to automatically align with mobile device sizes. The navigation changes with respect to the type of device. This wasn’t possible earlier, as businesses used to create separate websites for desktop and mobile devices. Hence, the cost of managing an overall online presence was pretty high.
Now, the technology of responsive website designing has gained peak level excellence. The design of a site, its development, and even maintenance cost reduce to a great extent. You can pay less to get more in terms of quality, experience, and ROI.
7. Higher conversion rate and sales
Mobile devices are all about ease of connectivity and communication. By offering a mobile-friendly website, you give a 24/7 access to your product or services to the consumers. This increases the chances of conversion.
A user feels convenient to purchase a product, fill a contact form, subscribe to newsletters or follow other CTAs via mobile devices. As a result, you can expect higher conversion rates and better sales opportunities as well.
8. Makes your site future-ready
It should not be news that technology and global commerce grow together. So, every business, all over the world, has to work towards improving functionalities with technology and trends. Mobile-friendliness of websites is a foundational step you can take.
The market will keep on growing with new smartphones, wearable devices, and other technologies. So, a mobile responsive site ensures the relevance of your online presence through all these market upgrades. Hence, your site stays capable of serving your business for many years.
9. Offers a competitive edge
Another great advantage would be a competitive edge in your market. Many websites still avoid the domination of mobile devices in the internet world. You can leave those websites way behind in terms of competition and win a brand power in your industry. It is all possible by getting a responsive website design for your business’ online presence. Your customers will be enjoying your mobile search presence, which will deliver greater success.
So, now you have all the reasons why your website should be mobile responsive. You can attain mobile-friendliness by getting a responsive design or a template for your website.
The mobile market is massive and it’s constantly expanding. Forward-looking business owners will take this as a great opportunity to transform their online presence to scale up their business and achieve an unbeatable competitive advantage.
If done properly with the help of web development experts, vital KRAs like improved customer base, better top line and enhanced brand power would become easier to accomplish.
Being a senior business associate, Peter Davidson strives to help different brands and startups to make effective business decisions and plan effective business strategies. With years of rich domain expertise, he loves to share his views on the latest technologies and applications through his well-researched content pieces. Follow him on Google+ and Twitter.